The search for the elusive social media ROI will be getting even more aggressive in 2012. But after quite a few years of working with social media, why aren’t we getting any closer? Is there no such thing as social media ROI? Countless successful social media campaigns prove that a great return from social can actually be achieved. So why aren’t more companies reporting great results from their initiatives? We answer some of these questions in the "4 Pillars Of Social Media Success" white paper, available at http://bit.ly/download4pillars The Infographic showcases some of the key insights found in the white paper.