Social Media in the Legal Sector

*8 Vizibility LexisNexis 8+ in Social media in the legal sector > Fortune 500 companies with corporate Twitter account • Which legal directories and online lawyer profiles in-house legal professionals recognize > Individual attorneys using social media for professional purposes in 2011 > Law firms using social media in 2011 Benchmark Data Legal Sector 62% of these have tweets Those in the legal profession are embracing social media, not just individual attormeys in the last 30 days Martindale-Hubbel 99.5% Giving some perspective to legal sector data 62% 40- Linkedin 97.9% 2009 1 2010 I 2011 35- Best LawyersUS News and World Report Super Lawyers 84.3% 37% 25 - 82.2% Source: Fortune Magazine 20- Chambers & Partners 48.8% 19% Legal 500 43.4% 10- 5- ACC Value Index 40.2% 6% AVVO 31.8% 1-100 101-200 201-300 301-400 400-401 Linkedin Facebook Twitter Linkedin Facebook Twitter Surce: BTI Consulting Group Source: 2011 American Bar Association technology survey report What percent of your attorneys are active or have complete and up-to-date profiles on the following sites? > However, there are only 393,338 Linked profiles containing one of the following words in the current title (less than a third of all attorneys in the U.S.) > Monthly Google searches for the terms "attorney," "lawyer" and "counsel" Fortune 500 companies with public facing corporate blogs Fortune 500 companies with Facebook page F500 companies have slowed down their social media efforts A slight increase, just like Twitter. Both are preferred to blogging I Have profile at some point of completion I Have a complete and up-to-date profile Duplicates were removed "Counsel" 58% 60% 56% 823,000 60 "Counsel" 50 23% 40 "Lawyer" 9.14m 22% 23% 23% 30 4% "Lawyer 20 "Attorney" "Attorney" 73% 16% 10 13.6m Linkedin Facebook Twitter 2008 2009 2010 2011 2009 2010 2011 Surce: Vizibility LexisNexis Survey Source: Linkedin Source: Google Legal Social Media Survey Vizibility and LexisNexis sent formal invitations by email to the membership of the Legal Marketing Association (LMA). Additionally, the survey invitation was posted on more than two dozen Linkedin message boards for LMA local chapters, shared with Twitter and Facebook followers of both Vizibility and LexisN- exis, and posted on LexisNexis blogs. The LMA email invitations were sent to 2,144 We received 258 responses to the survey, with 40% from the LMA members, and 4% from Linkedin groups. Of the respondents, 74% perform marketing/business development roles within law firms and 13.7% are attorneys. AmLaw 100 and Amlaw 200 firms represent 15.3% and 9% respectively. Approximately 73% of survey respondents were from firms with 21 or more attorneys. Firm sizes of respondents members and had a 22.4% open rate. The overall click-through rate was 23.5%. As a benchmark, according to Constant Contact, the typical click-through rate for legal services mailings is 13%. Therefore this mailing generated almost two times the typical click-through rate for emails sent to this industry segment. The LMA represents 233 of the top 250 U.S. law firms. 1-5 attorneys 6-20 attorneys 21-50 attorneys 51-100 attorneys 100+ attorneys 19.6% 7.6% 12.4% 16.4% 44%. When do you plan to implement social media as part of your marketing programs? How important is social media in your firm's overall marketing strategy? Does your firm have a social media policy or guidelines for using social media? We already use social media Within 12 months Within 24 months Extremely important Somewhat important Not important at all No immediate Not very important Within 6 months plans Yes No All respondents 81% | 10.1 O 2.3 • 1.2 5.4 30.8 48.8 18.8 • 1.7 61.2 38.8 AmLaw 100 firms 88.2 5.9 5.9 31.3 50 15.6 3.1 84.4 15.6 AmLaw 200 firms 75 10 10 15.8 63.2 21.1 78.9 21.1 Number of 1-5 90.9 2.3 6.8 58.5 34.1 4.9 O 2.4 39 61 attorneys in firm 6-20 52.9 41.2 5.9 37.5 31.3 31.3 37.5 62.5 21-50 82.1 10.7 7.1 23.1 73.1 O3.8 69.2 30.8 51-100 67.6 16.2 8.1 8.1 17.6 41.2 38.2 2.9 58.8 41.2 101+ 85.9 O 5.1 5.1 21.3 56.4 20.2 O 2.1 73.4 26.6 What social media services do you plan to use in these marketing programs? How do you measure the success of your social media programs? Professional social networks social networks (Wikipedia, (Linkedin etc.) Blogging Twitter Consumer Social Q&A Video (YouTube, Vimeo. QR codes for attormeys (Vizibility, Paperlinks, Kawya, etc.) Other Increased website traffic Number of followers and online connections New business Other Improved client satisfaction Lead Not (Facebook, Quora, Yahoo! Googlet, Answers, etc.) etc) We're not tracking etc.) generation sure yet All respondents 83.1% 74.9 93.1 57.1 19.9 46.8 34.2 3.5 15.9 64 56.8 55.9 47.1 21.6 7.5 10.6 AmLaw 100 firms 93.8 75 90.6 53.1 28.1 46.9 31.3 6.3 65.6 53.1 50 40.6 34.4 6.3 ........ AmLaw 200 firms 94.7 94.7 89.5 63.2 36.8 52.6 47.4 5.3 5.3 57.9 68.4 47.4 42.1 15.8 5.3 5.3 Number of 1-5 87.8 73.2 90.2 68.3 19.5 51.2 22 O 2.4 24.4 61 53.7 75.6 70.7 12.2 2.4 12.2 attorneys in firm 6-20 87.5 62.5 93.8 62.5 37.5 37.5 31.3 18.8 43.8 37.5 50 43.8 37.5 6.3 6.3 21-50 76.9 61.5 93.8 57.7 7.7 50 34.6 7.7 23.1 73.1 61.5 61.5 53.8 11.5 3.8 7.7 51-100 82.4 73.5 95.7 41.2 17.6 47.1 41.2 5.9 8.8 58.8 47.1 47.1 35.3 35.3 11.8 20.6 101+ 84 80.9 95.7 57.4 22.3 45.7 37.2 1.1 10.6 63.8 61.7 51.1 37.2 23.4 10.6 5.3 Legal Directories and Online Lawyer Profiles Source: BTI Consuting Group QR Codes for Attorneys As smartphones continue to become more popular, the number of people scanning QR codes will continue to increase. > Which Legal Directories and Online Lawyer Profiles Legal Decision Makers Find Extremely Helpful How in-house legal departments use legal directories and online lawyer profiles > U.S. adults > 14 million QR codes scanned by US adults in June 2011 (000s) who scan 2D bar codes Over 70% of corporate counsel and legal staff turn to an online lawyer profile or legal directory to identify, evaluate or validate credentials of outside counsel (QR codes) 1,693 TV Martindale-Hubbel 51.6% 1,850 Storefront Linkedin 18.9% 13.4% of all QR Identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable 7,138 Super Lawyers 15.4% 80.8% 1,940 code scans were from a business 14.2% Validate the credentials of a referral 77.1% Printed ACC Value Index card or brochure magazine or newspaper Chambers & Partners 11% Evaluate outside counsel qualifications 73.4% 3.393 5,101 Poster, Flyer Identify outside counsel experts in an unfamiliar legal subject matter when a referral is unavailable 70.1% Best Lawyers/US News and World Report 1% 9.8% Product 3,957 or kiosk Compare outside counsel qualifications to competitors 56.1% packaging Legal 500 4.5% Periodic reviews of current outside counsel 45.3% Website on PC 2010 2011 3.3% Source: Forrester Research Source: ComScore > Legal directories and online lawyer profiles recommended by legal decision makers > How frequently do legal decision makers use legal directories and online lawyer profiles? • Percentage of users who scan 2D bar codes (by OS) > Lawyer smartphone use in 2011 While Android and iPhone are used most Nine out of ten in-house legal professionals turn to online lawyer profiles or legal directories at least once a year Android comes preinstalled with a bar code scanner while iOS does not often to scan QR codes, BlackBerry is still the leading smartphone platform for attorneys Chambers ACC Value Index BlackBerry None Daly 5.2% 23% 2% Other 2.6% Linkedin 12% Martindale- Weekly 22.4% 19% 1.6% Best Lawyers/ US News and World Report 1.4% Super Lawyers Hubbell 71.2% Monthly 28.5% 46% Android 15% None Few times 35.5% 9.2% a year 0.3% Legal 500 Yearly 4.9% 5% 31% 1.7% Other Do not use iPhone 3.5% Android 1OS Rim Windows Source: Forrester Research Source: 2011 American Bar Association technology survey report • Percent of legal decision makers unlikely to hire an attorney not listed in a directory or online lawyer profile > How do legal marketers plan > When do legal marketers plan to implement QR codes in their marketing programs? One in two legal decision makers are less likely to hire an attorney not listed in a dictionary to use QR codes in their marketing programs? 80% of legal marketers will be using QR codes by 2012 46% plan to use QR codes on individual attorney business cards - Online bio pages No immediate Brochures Less Likely Less Likely and marketing plans 16.8% 16.8% likely 48.6% likely 39.9% collateral Website 17.5% Already use 38.1% 51.4% 60.1% 5.2% 24 months 57.6% 18.4% 21.6% 12 months Business 39.1% cards 46.4% We're not When conducting research to validate the credentials of a referral When identifying outside counsel in an unfamiliar jurisdiction or area of expertise (when a personal referral is unavailable) Source: Vizibility Survey Surce: Vizblity Survey Vizibility LexisNexis © 2012 Vizibility Inc. All other trademarks, logos, and copyrights are property of their respective owners.