Social Media Has Revolutionized Home Decorating

HOW SOCIAL MEDIA IS REVOLUTIONIZING HOME DECOR Home décor styles are becoming as elaborate as the number of ways to interact with others and express yourself through networking sites such as Pinterest, Facebook, and Houzz. The infographic below shows you how consumers are utilizing social media to find inspiration, plan projects. and perpetuate their home décor addiction. INSPIRATION BOARDS PINTEREST • This platform allows usors to take bits of what they like from around the web and notate, share, and save to a profile. THIS SOCIAL PHENOMENON HAS EXPLODED WITH NEARLY Unique Visitors MILLION Per Monthl Pinterest's unicue visitor count has increased by In April 2011, there were less than Average number of followers for the too 250 online retailers: 3,981.71% 500K 731" Follow from a year ago. visitors. TOP 5 FOLLOWED INDUSTRIES ON PINTEREST TOP 5 POPULAR PINNING BOARDS TOP 5 BOARDS FOR NUMBER OF FOLLOWERS GLOBALLY #1 Places and Spaces 5,087 11% 10.7% 10.3% #4 Women's Apparel 7.7% 5.8% #1 The Perfect Palette #2 The Beauty Department #3 Better Homes and Gardens 4 Real Simple 5 skinnytaste #1 Home Decor 256,294 #2 Art #3 Desion #2 Home Love 161,536 #3 Нарру #4 For the Home 5 Interiors Bazoor 3,768 2,122 2,102 1,787 97,778 "5 Photography 95,788 92,919 "As of June, 2012 In a 6 month time span, House Marthastewart.com received more Beautiful magazine pulled traffic during the summer of 2011 triple-digit increases in site referrals from Pinterest than from Facebook as a direct resuit of Pinterest.1 and Twitter combined. Request an invitation to ioin from Pinterest.com Instead of that old O manilə folder, kick-start a new filing system on Pinterest. HOW TO START PINNING Register using your Twitter or Facebook info 5 Pin it Add a "Pin It button k Follow * Join your fellow pinners and scour the home decor boards for ideas. to your browser toolbar for easy pinning. Create a pinboard for your new project. • Browse by space or design style: 12 2 HOUZZ 1.2 Unique Visitors per Month MILLION Kitchen Dining Modern Traditional Room 65,000 PROFESSIONALS. n houz 365,000 THIS COLLECTION ENCOMPASSES OVER PHOTOGRAPHS З НОМЕМINT This service, from musician and actor Justin Timberlake and desiqner Estee Stanley, has attempted to chip into the Pinterest and Houzz market share. HOMEMINT Take the free Home Style HomeMint offers Every month Justin and Profile to determine your Estee take this information and determine which styles work best for you. on-site home decor THEY OFFERA THREE PART SYSTEM FOR - INTERIOR DESIGNERS: specific style. products, unlike Pinterest and Houzz. THEIR MEMBERSHIP INCLUDES: Sneak peek at new decor. A personalized Various offers Contests and showroom. % and discounts. giveaways. HomeMint Home Videos foaturing A hefty. 50% price cut for event design guides. collections and invitations. a look behind various pieces of furniture, art, the scenes. and decoration. 1. HOME DECOR ON FACEBOOK OVER Their medium reaches 210 an estimated 51.4% of the world ρορulation ." MILLION Average number of fans/followers for the top 250 online retailers: 935,758 like people visit Facebook every month in the U.SH • TOP 5 FACEBOOK TAGGED HOME DECOR PAGES . PLACE FACEBOOK PAGE .......... ... FANS . #1 The Yankee Candle Company # 2 Kirkland's AlIPosters.com # 4 Pier 1 Imports #5 Gomitas 584,874 558,214 534,887 518,803 513,110 #1 # 2 # 3 #4 #5 NUMBER OF PEOPLE TALKING ABOUT THEM 5,783 24,129 2,621 8,231 45 "As of June, 2012 • TOP 5 BRAND TAGS ON FACEBOOK 181 . FANS #5 534,887 243,460 166,549 115,792 114,193 PLACE ---. FACEBOOK PAGE ----------- NUMBER OF PECPLE TALKING ABOUT THEM All Posters.com #2 Crate and Barrel a1 a3 Dulux Paints # 4 Let's Colour Indonesia 2,621 2,794 4,214 1,246 1,314 FLO *As of June, 2012 2 VIRTUAL TOOLS FOR HOME DECOR BETTER HOMES & GARDENS: DESIGN A VIRTUAL ROOMS Better Homes share and Gardens. Customize the shape of the room. Add furniture and place it how you'd best enjoy it. Tweak the colors how you see fit. Share your room with friends and family in a variety of ways. COLORSMART BY BEHR (16 171 BEHR. Easily match colors to cccrdinate a suggestions to match to paint a rcom and Also available for room's look and feel. Offers many color Discover new ways Free to use. share them with your mcbile phones. friends on Facebook paint aesthetics. and Twitter. IKEA HOME PLANNER IKEA Choose from IKEA'S entire stock. Know the cost of your Customize your floor plan to see how certain items would fit new home decor prior to entering the store. MY DECO 3D PLANNER mydeco.com BUY Create virtual 3D rooms. Share them with your friends via Facebook With a touch of a button you can find locations to buy the products. AUTODESK'S HOMESTYLER Autodesk oh! Homestyler Find your favorite manufacturer's items Once you're done, You can also share Friends con then critique your design and help Facebook, or email. you improve, if they'd like. you can print your your design online shopping list and integrate their furnishings or other decor into your home virtually. via StumbleUpon, WHETHER YOU'RE LOOKING TO SHARE INTERESTING DESIGNS, SPREAD THE WORD, OR JUST EXPRESS YOURSELF, SOCIAL MEDIA PLATFORMS AND INTEGRATIONS INTO THOSE MEDIUMS ARE KEEPING UP WITH THE PACE. AS VISUAL AIDS BECOME MORE POPULAR, ADAPTATIONS OF 3D TECHNOLOGY AND OTHER HELPFUL HOME DECORATION MAY BECOME AVAILABLE. Beanght HSN SOURCES 1http://siteanalytics.compete.com/pinterest.com/ htto://www.ropinly.com/papular_boards. aspx?p=1aby=pin&cat-Homek20Decer htto://www.deseretnews.com/article/765557067/Home dcor-desian-fans-share ideas-on-Pinterest.html http://www rapirly.com/stats aspx htto://www.zoomsphere.com/charts/plnterest/all/profiles/commerclal?select-all&write-followerse10110 httas: /www goagle rom/adplanner/asite Searenuir-domain253A62520facebook.coma gen-US&lp-false htto:/www.socialbakers.com/facebeok-pages/type/home-decor/ htto://www.socialbakers.com/facebcok-pages/brands/type/home-decor/page-1 htta://www.nydalynews.com/life-style/real-estate/interior-designers-tun-pinterest-inspiration-article-1.1047337 0 http://mashable.com/2012/05/11/retalers social-media/ nttps://www.google.com/adplanner/usiteSoarch?uid=domain%253A%2520houzz cem&gea=USå lp=false 12) http //www.makeuseof.com/dir/houzz-great-website- Interior-design-photographs/[13) http://www.nytimes com/2012/03/22/garden/the-hamo-that-inspired-the-web-sita-ho2z html?_r-18pagewanted-al I http /www.homemint.com/how-lt-works | http-/www.bhg com/bhg/file jsp?item-/marketing/registration/arrange_a_room/bhg_splash_AAR_Gesignvirtualroomkcrdersrc googlelvirtualroom splash&s_kwcid-TC7C5599%7Cvirtual %20room%20decorating7C%7C5% 7Cb%7C7775441458 Ihttp://nowsroom.behr.com/pr/seht/cclarsmart-by-behr-172250.aspx http://www.behr.com/dsm-ext/v/index. jsp?vgnextold-leobfdcod6efc210vgnVCM1000c0176310acRCRDavgnextold- leobfd:od66fc210VgnVCM100000176310acRCRD:channel-INSPIRATION: view -5 http:/freshome com/2010/08/18/10-best-free-online-virtual-room-programs-and-tools http://pinterest.com/abcut/help/ 20