The Social Media frequency Guide
WHAT AND HOW OFTEN SHOULD YOU POST ON SOCIAL MEDIA? Facebook is a low volume/high value network. Don't post to frequently, fans get frustrated with too many posts. Make each post count by offering something valuable or interesting to your audience. • Minimum: 3 X per week • Maximum: 10 X per week • Aim for quality content vs. quantity. Twitter is a high volume/ low value network. You can share more here because of Twitter's fast-paced nature. Share content created by you or from other sources- just make sure it's relevant and interesting to your followers. • Minimum: 5 X per week • Maximum: none • Aim for quantity content vs. quality. LinkedIn is a low volume/high value network. Make sure the content doesn't dominate the feed, but that you're sharing content relevant to your business and industry. • Minimum: 2 X per week • Maximum: 5 X per week • Aim for more formal and technical content around your business and industry. Google+ is a low volume/high value network. Posting more frequently on Google+ gives Google more content, keywords and expertise to index in its search results pages. • Minimum: 3 X per week • Maximum: 10 X per week • Use relevant keywords to increase your ranking in a Google search in
The Social Media frequency Guide
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