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Social Media Duel - McDonalds VS. Burger King

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SOCIAL MEDIA DUEL



Welcome to our social media duel. In this periodical infographic we are going to compete the social media performance of two big companys, brands or products against each other. For this particular infographic the following pages/profiles were analyzed:



http://facebook.com/McDonalds

http://facebook.com/burgerking

http://twitter.com/McDonalds

http://twitter.com/BurgerKing



MCDONALDS Oakbrook, Illinois, U.S. VS BURGER KING MiamiDade County, Florida U.S.



FACEBOOK

FANS

Data 04-23-2013

McDonalds 28,262,713 fans

Burger King 6,148,878 fans



PEOPLE TALKING ABOUT THIS

Analysis Period: 04/23/2012-04/23/2012



TOTAL NUMBER OF INTERACTIONS

Analysis Period: 04/23/2012-04/23/2012

McDonald's

3,214,348 likes

312,851 comments

131,753 shares



Burger King

1,531,956 likes

106,917 comments

89,002 shares



INTERACTION RATE

Analysis Period: 04/23/2012-04/23/2012

This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation:



#Comments + #Likes +#Shares / #Posts x 100/#Fans



April '12

July '12

Oct '12

Jan '13

April '13



POST TYPE DISTRIBUTION

Analysis Period: 04/23/2012-04/23/2012

McDonald's

Link 40

Photo 135

Status 20

Video 54

Misc 16



Burger King

Link 21

Photo 391

Status 97

Video 4

Misc 38



TWITTER

FOLLOWER

Data from 04/23/2013

McDonalds 1,123,214 followers

Burger King 115,205 followers



AVERAGE RETWEETS ON OWN TWEETS

Analysis Period: 04/23/2012-04/23/2012



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www.quintly.com



quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples.

Social Media Duel - McDonalds VS. Burger King

shared by quintly on Jun 04, 2013 in Social Media

Social Media Duel - McDonalds VS. Burger King

shared by quintly on Jun 04, 2013 in Social Media

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Our newest social media duel comes in the form of an infographic and the opponents are no unkown, because the battle is between McDonalds and Burger King
Rank: 380 of 4466 in Social Media

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