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Social Media: Do's & Don'ts

SIMAGIC LOGIX > DIGITAL MARKETING SOLUTIONS Social Media DOs & DON"Ts Last Updated: December 2011 Customer Communication Brand Exposure Site Traffic SEO Central hub for businesses to drive social interaction; Allows compa- nies to get their messages out and obtain customer feedback. Business pages allow companies to position brands on other relevant pages; User profile engagement puts your brand in a user's newsfeed. A top traffic source for many sites, but the viral potential is low. How- ever, the ability to drive steady traffic to every post is consistent. Google's external search engine traffic referrals to pages is around 27% - significant enough to imple- ment SEO practices on your page. All inbound customer communications are quick and concise, which allows for simple monitoring and manage- ment of conversations. What others say about you has the real impact. The ability to retweet and interact with Followers helps a brand more than any other social site. Noise and spam have reduced the ability to send direct traffic, how- ever, it's a good tool for assisting with traffic from other sites. Signaled out as a component of Google's algorithm. Links are "no- follow" but the social component is real and growing in prominence. Not essential, but used to engage cus- tomers by encouraging employees to answer industry-related questions in groups to become experts. Excellent for personal branding and exhibiting professional prowess. Have employees maintain their profiles to show off your solid team. Linkedin lacks the consistency of Facebook and virality of Digg, but continues to get better. Very high page rank and almost guaranteed to rank on the first page of search results, especially for individual employee names. in A powerful channel for responding to customer complaints, displaying social media savvy, and for reputation management. Second only to Facebook when people are researching a company. Be certain that the messages are frequent and consistent. Growing in the traffic generation segment, particularly through in- video messaging through annota- tions and URL branding. Excellent for link-building back to your site because videos rank very well. YouTube is a tried & true way to give your brand exposure. You Tube As a PR tool it gives company- sponsored events a professional pictorial home and is more organized than Facebook. Improved search rankings and inte- gration with other social sites makes it the choice for high-quality images. Facebook is better for bulk images. Even if you get thousands of visits to a photo with your URL hyperlinked below, the dick-through rates are among the lowest around. Highly indexed in search engines and passes links and page rank. It's also a part of Google and Bing's social search component. There's no customer interaction, but the value of a Digg front page story helps spotlight your other sites with more customer communication. Brands have an opportunity to gain mass exposure on Digg, particularly through the most interesting stories posted about your company. Saw a decrease in traffic but is still the most consistent viral-traffic genera- tion site, sending tens of thousands of visitors to individual posts. Great in that even if your story doesn't become popular, it will get your page indexed quickly. If popular, you'll be very visible to bloggers. The paid campaign can be good for brand awareness, especially after at- tempting to get free, organic traffic (costs $.05 a visit). The social media equivalent of a grand slam - it doesn't happen often, but when it does, it's huge and can send thousands, even millions. Excellent if a story makes it to the top page for its tag and many people can find your stories and link to Not a tool for customer interaction. SU Odds of getting messages to current customers are random. Also, there is a comparatively slim user base. them. n us Only the extremely adept can use it as a customer communication tool. Pro- moting a company to the masses with Reddit has a chance of backfiring. Attempting to build your brand on Reddit is virtually impossible. It won't happen, and it's likely to turn very ugly if you try. The best social news traffic-genera- tion site on the internet. Quality and originality are key - if a message isn't viral, it will not be approved. If you make the front page, a lot of sites will pick up your story, generat- ing valuable back links. If not, the site is not very beneficial. The growing segment of users and the ability to ask/answer questions makes it good for customer communication. Expected to soon rival Twitter. The simple platform and extreme abil- ity to have content shared on it makes it a viable branding tool. Gen Y is mi- grating to Tumblr to share opinions. Images can get traffic, otherwise, there is no real traffic potential. It may expand, but currently almost all activity happens on Tumblr. Its blogging nature allows for a high potential from a link-building per- spective. The sites themselves also rank well in search engines. With Google Circles, target your ads to groups of prospective dients and cus- tomers, rather than having them gener- alized for the entire online market. Google+ enables brands to have a hub for the site's 67 million+ unique users while adding significant incre- Studies show that traffic from Google+ to sites that have the +1 button is 3.5x greater than traffic from Google+ to sites without the +1 button. Google+ pages are embedded in primary search results. Witha +1 button on your page, it will be boosted in SERP's and provided a valuable backlink. mental reach and brand exposure. Magic Logix / 16610 Dallas Pkwy, Ste 2200 / Dallas, Tx 75248 / P:214.694.2162 / F: 972.692.5737 / www.magiclogix.com GOOGLE + TUMBLR REDDIT STUMBLEUPON FLICKR YOUTUBE LINKEDIN TWITTER FACEBOOK SIMAGIC LOGIX > DIGITAL MARKETING SOLUTIONS Social Media DOs & DON"Ts Last Updated: December 2011 Customer Communication Brand Exposure Site Traffic SEO Central hub for businesses to drive social interaction; Allows compa- nies to get their messages out and obtain customer feedback. Business pages allow companies to position brands on other relevant pages; User profile engagement puts your brand in a user's newsfeed. A top traffic source for many sites, but the viral potential is low. How- ever, the ability to drive steady traffic to every post is consistent. Google's external search engine traffic referrals to pages is around 27% - significant enough to imple- ment SEO practices on your page. All inbound customer communications are quick and concise, which allows for simple monitoring and manage- ment of conversations. What others say about you has the real impact. The ability to retweet and interact with Followers helps a brand more than any other social site. Noise and spam have reduced the ability to send direct traffic, how- ever, it's a good tool for assisting with traffic from other sites. Signaled out as a component of Google's algorithm. Links are "no- follow" but the social component is real and growing in prominence. Not essential, but used to engage cus- tomers by encouraging employees to answer industry-related questions in groups to become experts. Excellent for personal branding and exhibiting professional prowess. Have employees maintain their profiles to show off your solid team. Linkedin lacks the consistency of Facebook and virality of Digg, but continues to get better. Very high page rank and almost guaranteed to rank on the first page of search results, especially for individual employee names. in A powerful channel for responding to customer complaints, displaying social media savvy, and for reputation management. Second only to Facebook when people are researching a company. Be certain that the messages are frequent and consistent. Growing in the traffic generation segment, particularly through in- video messaging through annota- tions and URL branding. Excellent for link-building back to your site because videos rank very well. YouTube is a tried & true way to give your brand exposure. You Tube As a PR tool it gives company- sponsored events a professional pictorial home and is more organized than Facebook. Improved search rankings and inte- gration with other social sites makes it the choice for high-quality images. Facebook is better for bulk images. Even if you get thousands of visits to a photo with your URL hyperlinked below, the dick-through rates are among the lowest around. Highly indexed in search engines and passes links and page rank. It's also a part of Google and Bing's social search component. There's no customer interaction, but the value of a Digg front page story helps spotlight your other sites with more customer communication. Brands have an opportunity to gain mass exposure on Digg, particularly through the most interesting stories posted about your company. Saw a decrease in traffic but is still the most consistent viral-traffic genera- tion site, sending tens of thousands of visitors to individual posts. Great in that even if your story doesn't become popular, it will get your page indexed quickly. If popular, you'll be very visible to bloggers. The paid campaign can be good for brand awareness, especially after at- tempting to get free, organic traffic (costs $.05 a visit). The social media equivalent of a grand slam - it doesn't happen often, but when it does, it's huge and can send thousands, even millions. Excellent if a story makes it to the top page for its tag and many people can find your stories and link to Not a tool for customer interaction. SU Odds of getting messages to current customers are random. Also, there is a comparatively slim user base. them. n us Only the extremely adept can use it as a customer communication tool. Pro- moting a company to the masses with Reddit has a chance of backfiring. Attempting to build your brand on Reddit is virtually impossible. It won't happen, and it's likely to turn very ugly if you try. The best social news traffic-genera- tion site on the internet. Quality and originality are key - if a message isn't viral, it will not be approved. If you make the front page, a lot of sites will pick up your story, generat- ing valuable back links. If not, the site is not very beneficial. The growing segment of users and the ability to ask/answer questions makes it good for customer communication. Expected to soon rival Twitter. The simple platform and extreme abil- ity to have content shared on it makes it a viable branding tool. Gen Y is mi- grating to Tumblr to share opinions. Images can get traffic, otherwise, there is no real traffic potential. It may expand, but currently almost all activity happens on Tumblr. Its blogging nature allows for a high potential from a link-building per- spective. The sites themselves also rank well in search engines. With Google Circles, target your ads to groups of prospective dients and cus- tomers, rather than having them gener- alized for the entire online market. Google+ enables brands to have a hub for the site's 67 million+ unique users while adding significant incre- Studies show that traffic from Google+ to sites that have the +1 button is 3.5x greater than traffic from Google+ to sites without the +1 button. Google+ pages are embedded in primary search results. Witha +1 button on your page, it will be boosted in SERP's and provided a valuable backlink. mental reach and brand exposure. Magic Logix / 16610 Dallas Pkwy, Ste 2200 / Dallas, Tx 75248 / P:214.694.2162 / F: 972.692.5737 / www.magiclogix.com GOOGLE + TUMBLR REDDIT STUMBLEUPON FLICKR YOUTUBE LINKEDIN TWITTER FACEBOOK SIMAGIC LOGIX > DIGITAL MARKETING SOLUTIONS Social Media DOs & DON"Ts Last Updated: December 2011 Customer Communication Brand Exposure Site Traffic SEO Central hub for businesses to drive social interaction; Allows compa- nies to get their messages out and obtain customer feedback. Business pages allow companies to position brands on other relevant pages; User profile engagement puts your brand in a user's newsfeed. A top traffic source for many sites, but the viral potential is low. How- ever, the ability to drive steady traffic to every post is consistent. Google's external search engine traffic referrals to pages is around 27% - significant enough to imple- ment SEO practices on your page. All inbound customer communications are quick and concise, which allows for simple monitoring and manage- ment of conversations. What others say about you has the real impact. The ability to retweet and interact with Followers helps a brand more than any other social site. Noise and spam have reduced the ability to send direct traffic, how- ever, it's a good tool for assisting with traffic from other sites. Signaled out as a component of Google's algorithm. Links are "no- follow" but the social component is real and growing in prominence. Not essential, but used to engage cus- tomers by encouraging employees to answer industry-related questions in groups to become experts. Excellent for personal branding and exhibiting professional prowess. Have employees maintain their profiles to show off your solid team. Linkedin lacks the consistency of Facebook and virality of Digg, but continues to get better. Very high page rank and almost guaranteed to rank on the first page of search results, especially for individual employee names. in A powerful channel for responding to customer complaints, displaying social media savvy, and for reputation management. Second only to Facebook when people are researching a company. Be certain that the messages are frequent and consistent. Growing in the traffic generation segment, particularly through in- video messaging through annota- tions and URL branding. Excellent for link-building back to your site because videos rank very well. YouTube is a tried & true way to give your brand exposure. You Tube As a PR tool it gives company- sponsored events a professional pictorial home and is more organized than Facebook. Improved search rankings and inte- gration with other social sites makes it the choice for high-quality images. Facebook is better for bulk images. Even if you get thousands of visits to a photo with your URL hyperlinked below, the dick-through rates are among the lowest around. Highly indexed in search engines and passes links and page rank. It's also a part of Google and Bing's social search component. There's no customer interaction, but the value of a Digg front page story helps spotlight your other sites with more customer communication. Brands have an opportunity to gain mass exposure on Digg, particularly through the most interesting stories posted about your company. Saw a decrease in traffic but is still the most consistent viral-traffic genera- tion site, sending tens of thousands of visitors to individual posts. Great in that even if your story doesn't become popular, it will get your page indexed quickly. If popular, you'll be very visible to bloggers. The paid campaign can be good for brand awareness, especially after at- tempting to get free, organic traffic (costs $.05 a visit). The social media equivalent of a grand slam - it doesn't happen often, but when it does, it's huge and can send thousands, even millions. Excellent if a story makes it to the top page for its tag and many people can find your stories and link to Not a tool for customer interaction. SU Odds of getting messages to current customers are random. Also, there is a comparatively slim user base. them. n us Only the extremely adept can use it as a customer communication tool. Pro- moting a company to the masses with Reddit has a chance of backfiring. Attempting to build your brand on Reddit is virtually impossible. It won't happen, and it's likely to turn very ugly if you try. The best social news traffic-genera- tion site on the internet. Quality and originality are key - if a message isn't viral, it will not be approved. If you make the front page, a lot of sites will pick up your story, generat- ing valuable back links. If not, the site is not very beneficial. The growing segment of users and the ability to ask/answer questions makes it good for customer communication. Expected to soon rival Twitter. The simple platform and extreme abil- ity to have content shared on it makes it a viable branding tool. Gen Y is mi- grating to Tumblr to share opinions. Images can get traffic, otherwise, there is no real traffic potential. It may expand, but currently almost all activity happens on Tumblr. Its blogging nature allows for a high potential from a link-building per- spective. The sites themselves also rank well in search engines. With Google Circles, target your ads to groups of prospective dients and cus- tomers, rather than having them gener- alized for the entire online market. Google+ enables brands to have a hub for the site's 67 million+ unique users while adding significant incre- Studies show that traffic from Google+ to sites that have the +1 button is 3.5x greater than traffic from Google+ to sites without the +1 button. Google+ pages are embedded in primary search results. Witha +1 button on your page, it will be boosted in SERP's and provided a valuable backlink. mental reach and brand exposure. Magic Logix / 16610 Dallas Pkwy, Ste 2200 / Dallas, Tx 75248 / P:214.694.2162 / F: 972.692.5737 / www.magiclogix.com GOOGLE + TUMBLR REDDIT STUMBLEUPON FLICKR YOUTUBE LINKEDIN TWITTER FACEBOOK SIMAGIC LOGIX > DIGITAL MARKETING SOLUTIONS Social Media DOs & DON"Ts Last Updated: December 2011 Customer Communication Brand Exposure Site Traffic SEO Central hub for businesses to drive social interaction; Allows compa- nies to get their messages out and obtain customer feedback. Business pages allow companies to position brands on other relevant pages; User profile engagement puts your brand in a user's newsfeed. A top traffic source for many sites, but the viral potential is low. How- ever, the ability to drive steady traffic to every post is consistent. Google's external search engine traffic referrals to pages is around 27% - significant enough to imple- ment SEO practices on your page. All inbound customer communications are quick and concise, which allows for simple monitoring and manage- ment of conversations. What others say about you has the real impact. The ability to retweet and interact with Followers helps a brand more than any other social site. Noise and spam have reduced the ability to send direct traffic, how- ever, it's a good tool for assisting with traffic from other sites. Signaled out as a component of Google's algorithm. Links are "no- follow" but the social component is real and growing in prominence. Not essential, but used to engage cus- tomers by encouraging employees to answer industry-related questions in groups to become experts. Excellent for personal branding and exhibiting professional prowess. Have employees maintain their profiles to show off your solid team. Linkedin lacks the consistency of Facebook and virality of Digg, but continues to get better. Very high page rank and almost guaranteed to rank on the first page of search results, especially for individual employee names. in A powerful channel for responding to customer complaints, displaying social media savvy, and for reputation management. Second only to Facebook when people are researching a company. Be certain that the messages are frequent and consistent. Growing in the traffic generation segment, particularly through in- video messaging through annota- tions and URL branding. Excellent for link-building back to your site because videos rank very well. YouTube is a tried & true way to give your brand exposure. You Tube As a PR tool it gives company- sponsored events a professional pictorial home and is more organized than Facebook. Improved search rankings and inte- gration with other social sites makes it the choice for high-quality images. Facebook is better for bulk images. Even if you get thousands of visits to a photo with your URL hyperlinked below, the dick-through rates are among the lowest around. Highly indexed in search engines and passes links and page rank. It's also a part of Google and Bing's social search component. There's no customer interaction, but the value of a Digg front page story helps spotlight your other sites with more customer communication. Brands have an opportunity to gain mass exposure on Digg, particularly through the most interesting stories posted about your company. Saw a decrease in traffic but is still the most consistent viral-traffic genera- tion site, sending tens of thousands of visitors to individual posts. Great in that even if your story doesn't become popular, it will get your page indexed quickly. If popular, you'll be very visible to bloggers. The paid campaign can be good for brand awareness, especially after at- tempting to get free, organic traffic (costs $.05 a visit). The social media equivalent of a grand slam - it doesn't happen often, but when it does, it's huge and can send thousands, even millions. Excellent if a story makes it to the top page for its tag and many people can find your stories and link to Not a tool for customer interaction. SU Odds of getting messages to current customers are random. Also, there is a comparatively slim user base. them. n us Only the extremely adept can use it as a customer communication tool. Pro- moting a company to the masses with Reddit has a chance of backfiring. Attempting to build your brand on Reddit is virtually impossible. It won't happen, and it's likely to turn very ugly if you try. The best social news traffic-genera- tion site on the internet. Quality and originality are key - if a message isn't viral, it will not be approved. If you make the front page, a lot of sites will pick up your story, generat- ing valuable back links. If not, the site is not very beneficial. The growing segment of users and the ability to ask/answer questions makes it good for customer communication. Expected to soon rival Twitter. The simple platform and extreme abil- ity to have content shared on it makes it a viable branding tool. Gen Y is mi- grating to Tumblr to share opinions. Images can get traffic, otherwise, there is no real traffic potential. It may expand, but currently almost all activity happens on Tumblr. Its blogging nature allows for a high potential from a link-building per- spective. The sites themselves also rank well in search engines. With Google Circles, target your ads to groups of prospective dients and cus- tomers, rather than having them gener- alized for the entire online market. Google+ enables brands to have a hub for the site's 67 million+ unique users while adding significant incre- Studies show that traffic from Google+ to sites that have the +1 button is 3.5x greater than traffic from Google+ to sites without the +1 button. Google+ pages are embedded in primary search results. Witha +1 button on your page, it will be boosted in SERP's and provided a valuable backlink. mental reach and brand exposure. Magic Logix / 16610 Dallas Pkwy, Ste 2200 / Dallas, Tx 75248 / P:214.694.2162 / F: 972.692.5737 / www.magiclogix.com GOOGLE + TUMBLR REDDIT STUMBLEUPON FLICKR YOUTUBE LINKEDIN TWITTER FACEBOOK SIMAGIC LOGIX > DIGITAL MARKETING SOLUTIONS Social Media DOs & DON"Ts Last Updated: December 2011 Customer Communication Brand Exposure Site Traffic SEO Central hub for businesses to drive social interaction; Allows compa- nies to get their messages out and obtain customer feedback. Business pages allow companies to position brands on other relevant pages; User profile engagement puts your brand in a user's newsfeed. A top traffic source for many sites, but the viral potential is low. How- ever, the ability to drive steady traffic to every post is consistent. Google's external search engine traffic referrals to pages is around 27% - significant enough to imple- ment SEO practices on your page. All inbound customer communications are quick and concise, which allows for simple monitoring and manage- ment of conversations. What others say about you has the real impact. The ability to retweet and interact with Followers helps a brand more than any other social site. Noise and spam have reduced the ability to send direct traffic, how- ever, it's a good tool for assisting with traffic from other sites. Signaled out as a component of Google's algorithm. Links are "no- follow" but the social component is real and growing in prominence. Not essential, but used to engage cus- tomers by encouraging employees to answer industry-related questions in groups to become experts. Excellent for personal branding and exhibiting professional prowess. Have employees maintain their profiles to show off your solid team. Linkedin lacks the consistency of Facebook and virality of Digg, but continues to get better. Very high page rank and almost guaranteed to rank on the first page of search results, especially for individual employee names. in A powerful channel for responding to customer complaints, displaying social media savvy, and for reputation management. Second only to Facebook when people are researching a company. Be certain that the messages are frequent and consistent. Growing in the traffic generation segment, particularly through in- video messaging through annota- tions and URL branding. Excellent for link-building back to your site because videos rank very well. YouTube is a tried & true way to give your brand exposure. You Tube As a PR tool it gives company- sponsored events a professional pictorial home and is more organized than Facebook. Improved search rankings and inte- gration with other social sites makes it the choice for high-quality images. Facebook is better for bulk images. Even if you get thousands of visits to a photo with your URL hyperlinked below, the dick-through rates are among the lowest around. Highly indexed in search engines and passes links and page rank. It's also a part of Google and Bing's social search component. There's no customer interaction, but the value of a Digg front page story helps spotlight your other sites with more customer communication. Brands have an opportunity to gain mass exposure on Digg, particularly through the most interesting stories posted about your company. Saw a decrease in traffic but is still the most consistent viral-traffic genera- tion site, sending tens of thousands of visitors to individual posts. Great in that even if your story doesn't become popular, it will get your page indexed quickly. If popular, you'll be very visible to bloggers. The paid campaign can be good for brand awareness, especially after at- tempting to get free, organic traffic (costs $.05 a visit). The social media equivalent of a grand slam - it doesn't happen often, but when it does, it's huge and can send thousands, even millions. Excellent if a story makes it to the top page for its tag and many people can find your stories and link to Not a tool for customer interaction. SU Odds of getting messages to current customers are random. Also, there is a comparatively slim user base. them. n us Only the extremely adept can use it as a customer communication tool. Pro- moting a company to the masses with Reddit has a chance of backfiring. Attempting to build your brand on Reddit is virtually impossible. It won't happen, and it's likely to turn very ugly if you try. The best social news traffic-genera- tion site on the internet. Quality and originality are key - if a message isn't viral, it will not be approved. If you make the front page, a lot of sites will pick up your story, generat- ing valuable back links. If not, the site is not very beneficial. The growing segment of users and the ability to ask/answer questions makes it good for customer communication. Expected to soon rival Twitter. The simple platform and extreme abil- ity to have content shared on it makes it a viable branding tool. Gen Y is mi- grating to Tumblr to share opinions. Images can get traffic, otherwise, there is no real traffic potential. It may expand, but currently almost all activity happens on Tumblr. Its blogging nature allows for a high potential from a link-building per- spective. The sites themselves also rank well in search engines. With Google Circles, target your ads to groups of prospective dients and cus- tomers, rather than having them gener- alized for the entire online market. Google+ enables brands to have a hub for the site's 67 million+ unique users while adding significant incre- Studies show that traffic from Google+ to sites that have the +1 button is 3.5x greater than traffic from Google+ to sites without the +1 button. Google+ pages are embedded in primary search results. Witha +1 button on your page, it will be boosted in SERP's and provided a valuable backlink. mental reach and brand exposure. Magic Logix / 16610 Dallas Pkwy, Ste 2200 / Dallas, Tx 75248 / P:214.694.2162 / F: 972.692.5737 / www.magiclogix.com GOOGLE + TUMBLR REDDIT STUMBLEUPON FLICKR YOUTUBE LINKEDIN TWITTER FACEBOOK

Social Media: Do's & Don'ts

shared by MagicLogix on May 21
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In this digital age Social Media usage is growing at an almost unpresidented rate and attempting to keep up with the growing number of social sites is almost impossible. WHile there are many good soci...

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