USE SOCIAL MEDIA?
BY HOUSEHOLD INCOME
BY POPULATION DENSITY
BY EDUCATION LEVEL
HIGH SCHOOL OR LESS 66%
SOME COLLEGE 69%
COLLEGE DEGREE 65%
WHICH NETWORKING SITES ARE MORE APPEALING TO SPECIFIC DEMOGRAPHICS?
PINTEREST: Rural residents, women, whites, some level of college education or higher, middle to higher income
INSTAGRAM: African-Americans, Hispanics, urban residents, 18-29 year olds, women
FACEBOOK: Women, 18-29 year olds
TWITTER: 18-29 year olds, African-Americans, urban residents
WHICH SOCIAL MEDIA SITES DO ONLINE ADULTS USE?
INTERESTING FACTS ABOUT SOCIAL MEDIA
Unsurprisingly, stratification of age in social media use has remained the same since 2005: there has consistently been higher social networking usage amongst the youngest demographic (18-29 year olds), and less usage as age increases
Although 18-29 year olds have always maintained the highest percentage of social media usage, their overall usage dropped for the first recorded time in December 2012, from 92% to 83% - their lowest recorded usage in over two years.
While every demographic dropped its social media usage in December 2012, the only age demographic that increased its usage during that period was 30-49 year olds, who increased from 73% to 77%