Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

Social Media Demographics: Who Uses What Platforms?

WHICH DEMOGRAPHICS

USE SOCIAL MEDIA?



BY SEX

62% 71%



BY AGE

18-29 83%

30-49 77%

50-64 52%

65+ 32%



BY HOUSEHOLD INCOME

>30K 72%

30-49K 65%

50-74K 66%

75K+ 66%



BY POPULATION DENSITY

URBAN 70%

SUBURBAN 67%

RURAL 61%



BY EDUCATION LEVEL

HIGH SCHOOL OR LESS 66%

SOME COLLEGE 69%

COLLEGE DEGREE 65%



BY RACE

WHITE 65%

AFRICAN-AMERICAN 68%

HISPANIC 72%



WHICH NETWORKING SITES ARE MORE APPEALING TO SPECIFIC DEMOGRAPHICS?



PINTEREST: Rural residents, women, whites, some level of college education or higher, middle to higher income



INSTAGRAM: African-Americans, Hispanics, urban residents, 18-29 year olds, women



FACEBOOK: Women, 18-29 year olds



TWITTER: 18-29 year olds, African-Americans, urban residents



WHICH SOCIAL MEDIA SITES DO ONLINE ADULTS USE?



FACEBOOK

67%



LINKEDIN

20%



TWITTER

16%



PINTEREST

15%



INSTAGRAM

13%



TUMBLR

6%



INTERESTING FACTS ABOUT SOCIAL MEDIA



Unsurprisingly, stratification of age in social media use has remained the same since 2005: there has consistently been higher social networking usage amongst the youngest demographic (18-29 year olds), and less usage as age increases



Although 18-29 year olds have always maintained the highest percentage of social media usage, their overall usage dropped for the first recorded time in December 2012, from 92% to 83% - their lowest recorded usage in over two years.



While every demographic dropped its social media usage in December 2012, the only age demographic that increased its usage during that period was 30-49 year olds, who increased from 73% to 77%

Download the latest issue of the Visualist, our guide to visual content strategy.

Social Media Demographics: Who Uses What Platforms?

shared by Docstoc on Apr 22, 2013 in Social Media

Social Media Demographics: Who Uses What Platforms?

shared by Docstoc on Apr 22, 2013 in Social Media

5K views

7 faves

1 comment

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be ...
Rank: 119 of 4356 in Social Media

Published by
Docstoc

Designed By

Unknown (Claim it!)

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase
Infographic
Video
Interactive
Presentation

60 characters minimum (0)

X
Credits
Publisher
Designer
Developer
Animator
Journalist
+ Add More Credits
Make Private

This is the final step