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Social Media Changing The Way Your Customers Show Online

SOCIAL MEDIA CHANGING THE WAY YOUR CUSTOMERS SHOP ONLINE 38 MILLION Pinit 13 TO 80 YEAR OLDS IN THE U.S. SAID THEIR PURCHASING DECISIONS WERE INFLUENCED BY SOCIAL MEDIA ACTIVE US ONLINE ONLINE ADULT RETAILERS 70% 86% Pinit SOCIAL OWN A NETWORKERS FACEBOOK SHOP ONLINE FAN PAGE Dinit Pinit 81% OF SHOPPERS 75% OF FACEBOOK PURCHASERS SAY THAT POSTS FROM SAY THEY'RE ASKED FOR ADVICE ON THEIR FRIENDS ON SOCIAL THEIR FRIENDS' BUYING DECISIONS MEDIA PLATFORMS SUCH AS TWITTER AND 30% OF SOCIAL MEDIA SHOPPERS FACEBOOK DIRECTLY RESPOND BETTER TO BRAND OFFERS WHEN IMPACT THEIR THEY HAVE BEEN REPOSTED BY A FRIEND PURCHASING DECISIONS Pinit @' Pinity %$42.04 A SOCIAL SHARE OF AN ONLINE PRODUCT WILL DRIVE AN AVERAGE OF $2.04 IN DIRECT REVENUE TO AN ONLINE RETAILER Pinit A HIGH PRODUCT RATING WILL INCREASE THE LIKELIHOOD OF COMPLETING A PURCHASE FOR 55% OF CONSUMERS Pinit PRODUCT REVIEWS CONSUMER REVIEWS ARE SIGNIFICANTLY MORE TRUSTED! 12X NEARLY 12 TIMES MORE THAN DESCRIPTIONS THAT COME FROM THE PRODUCT MANUFACTURER Dinit Pinit Pini 4 IN 10 SOCIAL MEDIA USERS HAVE PURCHASED AN ITEM ONLINE OR IN-STORE AFTER SHARING OR FAVORITING IT ON TWITTER, FACEBOOK OR PINTEREST $(f )$ Pinity 22% OF TWITTER USERS HAVE PURCHASED SOMETHING AFTER TWEETING, RETWEETING, OR FAVORITING IT ON TWITTER PINTEREST IS THE NETWORK TO MOST LIKELY DRIVE SPONTANEOUS PURCHASING, WHILE TWITTER AND FACEBOOK PURCHASERS ARE MORE LIKELY TO MAKE SOCIAL MEDIA-RELATED PURCHASES OF PRODUCTS THEY WERE ALREADY RESEARCHING OR CONSIDERING NEARLY 1 IN 3 FACEBOOK USERS HAVE PURCHASED SOMETHING AFTER SHARING, LIKING OR COMMENTING ON IT ON FACEBOOK Pinit Pinit 22% 33% BUY 50% OF SOCIAL MEDIA PURCHASING TAKES PLACE WITHIN 1 WEEK OF SHARING OR FAVORITING THE ULTIMATELY-PURCHASED ITEM HOW TO BE "ENGAGING" ON SOCIAL MEDIA. FORBES FORBES HUBSPOT ORACLE ARE BRANDS WIELDING MORE INFLUENCE IN SOCIAL MEDIA THAN WE THOUGHT? ARE BRANDS WIELDING MORE INFLUENCE IN SOCIAL MEDIA THAN WE THOUGHT? INBOUND MARKETING ENGINEERED TO WORK TOGETHER 78% OF 12,000 US & UK CONSUMERS SAID THAT COMPANIES' SOCIAL POSTS IMPACT THEIR PURCHASES 79% OF CONSUMERS LIKE A FACEBOOK COMPANY PAGE BECAUSE IT OFFERS DISCOUNTS AND INCENTIVES 58% OF FACEBOOK USERS EXPECT EXCLUSIVE OFFERS, EVENTS AND PROMOTIONS WHEN THEY BECOME FANS 50% OF FACEBOOK USERS AND 80% OF TWITTER USERS EXPECT A RESPONSE TO A CUSTOMER SERVICE INQUIRY IN ONE DAY OR LESS LIKE • COMMENT SHARE WRITE A SOCIAL MEDIA TIP. LIKE COMMENT SHARE LIKE • COMMENT SHARE LIKE • COMMENT SHARE WRITE A FACEBOOK MARKETING TIP. WRITE A FACEBOOK MARKETING TIP. WRITE A FACEBOOK MARKETING TIP. POST AND TWEET CONSISTENTLY TO MAINTAIN YOUR PRESENCE ON SOCIAL CHANNELS. OFFER DISCOUNTS AND INCENTIVES THAT ARE CLOSELY RELATED TO YOUR PRODUCT OR SERVICE TO GET HIGHLY QUALIFIED LIKES! MAKE YOUR FANS AND FOLLOWERS FEEL SPECIAL. SHOW THEM THE REAL ADVANTAGE TO CONNECTING WITH YOU ON SOCIAL. MONITOR THE SOCIAL CHANNELS YOU'VE CREATED! CONVERSATIONS ARE HAPPENING WITH OR WITHOUT YOU! LIKE REPLY 33 SHARE VALUABLE INFORMATION AND ADVICE, NOT JUST PROMOTIONS. LIKE • REPLY 31 LIKE • REPLY • 31 LIKE • REPLY 1 LIKE • REPLY • 2 MEASURE YOUR RESULTS TO SEE WHAT RESONATES WITH YOUR CUSTOMERS. TALK TO YOUR CUSTOMERS ON SOCIAL AND LEARN ABOUT THEIR INTERESTS SO THAT YOU CAN MAKE MEANINGFUL, VALUABLE OFFERS. TURN NEGATIVE COMMENTS INTO AN OPPORTUNITY TO SHINE - FANS APPRECIATE KNOWING YOU'RE LISTENING AND TREATING THEM WITH CARE. WATCH, LISTEN AND LEARN -YOUR CUSTOMERS ARE HUMAN TOO! LIKE • REPLY 3 LIKE • REPLY 33 LIKE • REPLY 32 TAILOR SOME OF YOUR OFFERS SPECIFICALLY TO YOUR SOCIAL AUDIENCE. LIKE REPLY 34 MAKE SURE YOU REMEMBER YOUR SOCIAL CHANNELS AS YOU PLAN YOUR OFFER, PROMOTION AND EVENT CALENDAR. RESPOND TO BOTH POSITIVE AND NEGATIVE COMMENTS IN A TIMELY MANNER. LIKE • REPLY • 32 LIKE • REPLY 3 LIKE • REPLY • 2 SOURCES: HTTP://UPSTREAMCOMMERCE.COM/BLOG/2013/07/18/25-SURPRISING-STATISTICS-OBSERVATIONS-SHOPPER-BEHAVIOR-2013 HTTP://WWW.MEDIABISTRO.COM/ALLTWITTER/SOCIAL-MEDIA-FACTS_B40978 HTTP://WWW.VISIONCRITICAL.COM/SITES/DEFAULT/FILES/PDF/WHITEPAPER-SOCIAL-TO-SALE.PDF HTTP://WWW.VISIONCRITICAL.COM/SOCIAL2SALE HTTP://WWW.ADDSHOPPERS.COM/SOCIAL-SHARING-REVENUE-BREAKDOWN/ HTTP://WWW.ADDSHOPPERS.COM/5-ONLINE-SHOPPING-STATISTICS-TO-LEARN-FROM/ HTTP://WWW.MEDIABISTRO.COM/ALLTWITTER/SOCIAL-PURCHASES_B41300 HTTP://IJUSTDID.ORG/WP-CONTENT/UPLOADS/2013/02/SOCIAL-MEDIA-PURCHASE-DECISIONS.JPG WE CAN HELP! TRY MarketMeSuite AND NEVER MISS AN OPPORTUNITY TO ENGAGE WITH YOUR CUSTOMERS! TRY IT FOR 30-DAYS - FREE! NO OBLIGATION. MARKETMESUITE.COM MORE SHARES EQUALS MORE $ PEER REVIEWS & RATINGS FRIENDS MATTER THE BIG PICTURE

Social Media Changing The Way Your Customers Show Online

shared by evonawiktoria on Sep 08
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Facts and figures on how social media is changing the way customers are shopping online.

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