Social Media Brandsphere

PAID CONSUMERS SOCIAL GRAPH SOCIAL MEDIA BRANDSPHERE CLICKTHROUGHS, PRESENCE & PROMOTION by Brian Solis & JESS3 SEO AMANSURED IWEETS & P .BANNERS TRENDS & A RO TWEEISAMS. VIRTUAL E GAMIFICATIO Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn't follow the traditional rules of publishing; It caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes: LATION RESOMALZATIOR BRAND STORY CHECK-INS SMERES VALUE BLOGS. TABS VOTES. 1. Paid: Digital advertising, banners, adwords, overlays 2. Owned: Created assets, custom content 3. Earned: Brand-related conversations and user-generated content 4. Promoted: In-stream or social paid promotions vehicles 5. Shared: Open platforms or communities where customers co-create SMO and collaborate with brands Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth, and help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible or intangible value. Doing so ensures a critical path for social media content: relevance, reach DRGANIC VELOCITY WORD OF MOUTH and resonance. PEERS SHARED EARNED OWNED SYNDICATION MARKETING INTEREST GRAPH TABLET SHARES INFLUENCERS ENGAGEMENT UVESTREAS LIVESETSM ELEVANCE .VIEWS MPATHY TWEE COMMENTS SGERY CURATION CONTENT MOBILE ACTIONS, REACTIONS, TRANSACTIONS PC PROMOTED