Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare marketing. By now most hospitals and health systems want to measure more than just fans and followers – they want to know if they are actually reaching their audiences and resonating with them. Fathom, a digital marketing agency, created an infographic to help you benchmark the success of your social media for health systems. This information comes from the Social Media for Health Systems report featuring the Top 15 Health Systems determined by Truven Health Analytics.
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