Social Media Benchmarking Survey

Social Media Benchmarking Survey

For International Family Planning Coalition Communicators Group

Social Networks

What social networks are you currently active on (i.e. update at least once a week)?

Facebook 100%

Twitter 100%

YouTube 45%

Google + 25%

Pinterest 25%

Indeed 21%

Other 5%

Staff Hours

How much staff time does your organization spend on social media?

8.3% Crawl 5 hours or less

41.7% Walk 5-20 hours

16.7 Run 20-30 hours

33.3% Fly 30-40 hours

Data Collection and Analysis

Describe your organization's approach to data collection and analysis.

41.7% Crawl

Little consistent data collection; relies on incomplete data or anecdotal evidence

33.3% Walk

Data is collected and shared between departments, but does not influence strategy.

8.3% Run

Useful data from many sources is collected and shared through a common dashboard and influences organizational strategy.

16.7% Fly

Organization-wide performance indicators are established and tracked through a customized dashboard, and by a staff data analyst.

Facebook Likes

Less Than 1,000 0%

1,000-5,000 33.3%

5,000-10,000 16.7%

10,000-25,000 16.7%

More Than 25,000 33.3%

Twitter Followers

Less Than 1,000 0%

1,000-5,000 58.3%

5,000-10,000 0%

10,000-25,000 16.7%

More Than 25,000 25%

Unique Website Visits

Average monthly unique website visits:

8.3% 10,000 Or Less

66.7% 10,000-25,000

16.7% 25,000-50,000

8.3% More Than 50,000

Web Traffic Sources

Most of the traffic to our website is:

Organic 45.5%

From Google Ads 18.2%

From Referral Sites 18.2%

Direct Traffic 0%

Other 18.2%

Average Email Open Rate


Average Email Click-Through Rate


Engaging Infographics

Visually provides on-demand access to the world's top designers and copywriters.

Learn More About Visually Infographics

Social Media Benchmarking Survey

shared by danijett on Jun 24, 2013 in Social Media

Social Media Benchmarking Survey

shared by danijett on Jun 24, 2013 in Social Media


4 faves

1 comment

An infographic presentation of the results of a social media survey done by the international family planning coalition to benchmark several important social media metrics.
Rank: 677 of 5284 in Social Media

Designed By

Danielle Jett
Did you work on this visual? Claim credit!

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size