Social Media in Australia 2012
Linked in foursquare Google+ facebook digg You Tube Social Media 2012 Australian Pinterest There is a huge online growth potential in Australia People buying online is growing at a rapid pace - Australia still has a long way to catch up to the US and UK - and this provides great opportunities for Australian businesses online Percentage of retail sales 20% made online 5% 10% Australia USA UK Source: http://www.marketingmag.com.au 70%) of all things purchased (including in stores) are researched online Source: http://www.marketingmag.com.au With predicted worldwide online sales by 2015 of: $1.4 Trillion of which $119 Billion will be purchased on mobile phones Seurce: Microsaft Q. so the internet is a huge marketplace but how do you connect with existing and potential customers online? A. SOCIAL MEDIA > Facebook has huge market penetration in Australia 10,968,260 Australian Facebook users which represents 65% of all Internet users Source: www.socialbakers.com Twitter is fast growing in popularity in Australia 1.8 million with 200,000 new Twitter members alone in April 2012 Australian Twitter users Source: smk.net.au And there are new emerging players all the time Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined worldwide Google+ is adding 625,000 , new users a day Source mashable.com Businesses use social media to great advantage 55% 52% 50% use social media use social media for building use social media for lead generation for marketing products or relaționships with Source: AMEX customers services Australian brands are building huge followings on social media Quicksilver UGG Australia Bubble O' Bill 1.95 million 1.36 million 1.92 million facebook followers facebook followers facebook followers Source: www.socialbakers.com So how are you using social media to build your business? copyright 2012. All rights reserved. No liability accepted for errors or omissions Infographic by www.alphadigital.com.au alphadigital
Social Media in Australia 2012
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