Social Media Analytics

e-interactive…. SOCIAL MEDIA nalytics! THE GUIDE TO MEASURING THE RESULTS OF YOUR SOCIAL MEDIA STRATEGY BUSINESSES ARE UNSURE OF BUSINESSES ARE NOT SURE HOW TO MEASURE THE IMPACT OF BUSINESS METRICS FROM BUSINESSES ARE THEIR ROI UNSURE OF THE THROUGH DIRECT VALUE OF TUITTER LINKEDIN BLOGS EWhat to do? You Tube Google Analytics Googl facebook. Meetup bit.ly Linked in my twitter digg Oebo foursquare WORDPRESS STEP I: DEFINE MEASURABLE &ACTIONABLE KPIS CHOOSE METRICS THAT TRANSLATE INTO DEFINE SPECIFIC DEFINE KPIS FOR EACH ACTIONABLE BUSINESS SOCIAL NETWORK KPIS CONTEXT TWITTER KPI EXAMPLES • NUMBER OF PEOPLE IN A SPECIFIC LOCATION WHO FOLLOW YOUR COMPANY • % REDUCTION IN SALES CYCLES • % REDUCTION IN SUPPORT COSTS • % INCREASE IN PRODUCT REVIEWS • NUMBER OF PRODUCT IMPROVEMENT SUGGESTIONS twitter HU4??STEP2:CONFIGURE YOUR ANALYTICS!SFREE! CREATE A FILTER OR SEGMENT FOR ADD TRACKINd TO MEASURE INTERACTIONg ADD ADD EVENT TRACKING CAMPAIGN TRACKING FOR SOCIAL MEDIA SOCIAL AND EVENT TO URLS TRAFFIC RESPONSES USERS WANT TO SEE THE PROMOTION YOU'RE OFFERINGI MAKE IT EASY FOR THEM BY CREATING UHICH BUTTON DO FIGURE OUT WHAT IDENTIFY QUICKLY VISITORS INTERACT WORDING LEADS TO MORE CLICK- WHICH ACTIONS UORK WITH? IS THAT BUTTON AND FROM WHICH SOCIAL DOING WHAT YOU EXPECTED? IF нот CHANGE IT! THROUGHS AND NETWORK SPECIFIC LANDING PAGES CONVERSIONS Paid STEP 3: Free RADIAN 6 SOCIAL MENTION USE OTHER SUPER SOCIAL ANALYTICS SYSOMOS WHOISTALKING ALTERIAN SM2 MELWATER BuZ HOWSOCIABLE UBERVU RAVEN HOOTSUITE PRO BACKTYPE TOOLS TRENDISTIC THINKUP PEER INDEX TINKER.COM LITHIUM STEP4: UNDERSTANDING EACH SOCIAL METRIC facebook twitter Quantitative Data Profile Data • NEW LIKES • TOTAL LIKES • PAGE VIEWS (OR TABS ) • REFERRALS • FOLLOWERS • FOLLOWINGS • TWEETS • DAILY TWEET AVERAGE Qualitative Data Activity Data • NUMBER OF CLICKS • USERS • LANGUAGE • LOCATION • COMMENTS ( SENTIMENT) NUMBER OF RETWEETS WHAT TIMES WHICH TWEET STRUCTURE GETS A BETTER CTR? Activity Data • WHAT TYPE OF CONTENT GETS MORE CLICS? • POST VIEWS • INTERACTIONS • COMMENTS • INTERACTION TIMES • CLICKS ON PUBLICATIONS Loyalty Data • BRAND MENTIONS MENTION CONTENT • SENTIMENT STEP 5: REVISE YOUR STRATEGY ARE YOU ACHIEVING YOUR COALS? YES CONGRATS! • DON'T STOP MEASURING AND ACT DIFFERENTLY DEPENDING ON RESULTS • KEEP ON LISTENING AND IDENTIFY POSSIBLE BUSINESS IMPROVEMENTS • TEST, TEST AND TEST TO GET EVEN BETTER RESULTS! NO CHANGE CHANGE! • IDENTIFY WORST PERFORMING METRICS ONE BY ONE. WHAT CAN YOU DO TO IMPROVE THEM? SOME IDEAS DO YOU PUBLISH RESPOND TO UNREALISTIC MORE OR COMMENTS? HOW OFTEN? IN WHAT WAy? LESS OFTEN GOALS? IF PUBLISH DIFFERENT NECESSARY SET OUT TYPES OF STUDY ORE CONTENT OR YOUR PUBLIC REALISTIC USE A DIFFERENT TARGET. WHAT GOALS COULD YOU OFFER THEM? DO YOU THINK THEY FORMAT WHO DO YOUR USERS FOLLOW? WHAT ARE THEY DOING THAT WOULD LIKE IT? YOU AREN'T? Infographic created by @ara_perez for @einteractive inspired in Taylor Pratt| e-interactive.. @RavenPratt Creating a Social Media Analyties Action Plan and Gemma Muñoz| @sorprendida articles.