At some point in your marketing career, you’ve probably wondered, “Am I normal? Does the amount of time I spend on Facebook, Twitter, Pinterest, Tumblr, and Instagram align with what the rest of the world spends on those sites?” We at Heat had a hunch that marketing and advertising people tend to discover, consume and comprehend social media marketing efforts in ways significantly different from the average consumer (aka ‘normal people’), so we decided to put our theory to the test with a survey. (We also had a hunch about bad behavior at holiday parties, so we threw in a couple of questions about that as well…)