Social Marketing: What's Really Happening in 2014?

SOCIAL MARKETING What's really happening in 2014? In the beginning of the year, there were a lot of studies, infographics, and articles about expected social media use in 2014. So, that makes us wonder- how are marketers actually using social media this year? WHAT'S THE PLAN FOR THE REST OF THE YEAR? 92% 61% 21% of marketers indicate that social media is important for their business plan to increase their Googlet activities plan to increase their podcasting activities 54% 97% 58% selected Facebook when forced to select only one social platform stated that original written content is the single most important form of participate in social media marketing content 34% 37% 83% think that their Facebook marketing efforts are effective agree that they are able to measure their social activities agree that they had integrated their social media and traditional marketing WHAT ARE THE BENEFITS OF SOCIAL MARKETING? 92% 80% INCREASED EXPOSURE DeveLOPED LOYAL FANS INCREASED TRAFFIC GeneRATED LEADS 72% 66% TOP SOCIAL MEDIA QueSTIOns THAT MARKETERS WANT ANSWERED, BY KEYWORD: 91% 89% 88%.85%.83%. Tactics Engagement Measurement Tools Audience What are the questions? What social TACTICS are most effective? What are the best ways to ENGAGE with my audience on social media? How do I MEASURE the return on my social media marketing? What are the best social management TOOLS? How do I find my AUDIENCE with social media? Source: Social Media Examiner: 2014Social Media Marketing Industry Report CICerón We Build Brand Advocacy.