Social Marketing - Are you the Hero or Villain?

Social Media Marketers... Heroes or VILLAINS "Your target demographic is older, so social media isn't worth it. Social media is all about young people" The fastest growing segment of social media users is now adults aged 45-54 Search engines use social signals in evaluating search results "Social media is essential for SEO" "A Facebook page can replace your website" In 2013, 62% of businesses with 10 employees or less reported that social media had reduced marketing expenses "Social media can reduce marketing expenses" If you can design activities to capture an action or outcome, then you have something to measure against "Social media marketing is not measurable" WHAM "Social media will help brand your company" "Social media marketing doesn't drive bottom line results, so don't expect me to deliver sales" 45% of marketers note social media has a below average cost-per-lead compared to other channels "Social media is about developing relationships" Developing authentic relationships improves professional performance and makes business more dynamic, effective and enjoyable. Are you a Hero or Villain? Stuart is a freelance social marketer based in London, UK. He creates free social media marketing articles and tutorials to help you learn how to enhance your online marketing skills and knowledge. www.stuartjdavidson.com @RealSocialShark Infographic by: Stuart Davidson Hero Hero Hero NIETTEA Hero NIVTTIA NIVTTIA VILLAIN www.stuartjdavidson.com