Social Login and Sharing Trends Across the Web

social login and sharing Trends Across the Web In a perfect world, you could share distinct aspects of your online persona depending on the site you're visiting. The Linkedin Professional on corporate sites, The Twitter Thought-Leader on special interest sites, The Facebook Fun-loving Friend on your college alumni site, etc. Luckily, this is close to how In Q1 2012, Facebook was the top choice, people are but didn't have a majority. 45% using social login today. 31% 9% 9% Given that 77% of web users prefer social login, it's nice to have choice. ON 3% 3% Quarterly Login Trend 50% - Social login's greatest hits over time. 40% - 30% - 20% other 10% Q4 Q1 Q2 Q3 Q4 Q1 10 11 11 11 11 12 Mobile Login Trend Online identity loyalty on the go. Mobile login has historically been an 50% unwelcome chore, cursed by fat fingering and bad memory 40% for usernames and 49% passwords. But 30% universal identities like Facebook and Google are streamlining the 25% 20% process of mobile login. 14% 10% 9% 4% other Q3 Q4 2011 2011 Q1 2012 that's it? Nope. That's just the big picture. Market verticals and consumer sharing preferences help give us direction. Entertainment and Gaming Windows Live once held the #2 spot but has since lost ground to Google, Yahoo! and Twitter. 50% 40% 50% 30% 20% 21% + other 11% 10% 9% Q4 Q1 Q2 Qз Q4 Q1 10 11 11 11 11 12 Media Despite recent declines, Yahoo! and Google remain relatively strong in this category, with Yahoo!'s position perhaps due to its focus on content in recent years. 50% 40% 46% 30% 20% 21% 10% 13% other 10% 8% Q4 Q1 Q4 Q1 Q2 Q4 Q1 09 10 10 11 11 11 11 12 Retail Given the opportunity to incorporate Facebook Friends into the shopping experience, we believe retailers will continue to influence Facebook's continued dominance in this vertical. 50% - 40% - 6 Note Google's strength relative to Facebook 43% is best in this vertical. 30% - 29% 20% - 11% 10% - other 6% Q1 Q2 Q4 Q1 Q2 04 Q1 10 10 10 11 11 11 11 12 Music Music has remained the flattest and most Facebook dominated vertical. 80% - 70% - 60% - 50% - 63% 40% - 30% - 13% 20% - other 12% 10% - Q2 Q4 Q1 Q2 Q3 Q4 Q1 10 10 11 11 11 11 12 social login is a gateway to engagement Social Sharing Trends Network preferences are clear. 60% 51% 50% A clear advantage of social login is the ease of social sharing to networks once a user is logged in. It makes the internet smaller, 40% more cohesive, and more 39% functional for both websites and 30% the users that populate them. Facebook and Twitter are almost 20% neck-to-neck in the sharing 2% Linkedin race, taking the lion share (no pun intended) of traffic. Yahoo!, 2% Yahoo! 10% Linkedin and MySpace retain in • 1% mySpace their niche audiences. Q3 Q4 Q1 2011 2011 2012 Source: Janrain Inc. Includes data through March 2012 janrain - öN -8 = - 8 = - 8 = VERTICAL by quarter TRENDS