Social Journalism Study 2012

SOCIAL JOURNALISM STUDY 2012: WHATS IT ALL ABOUT? The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University charts the changes in the use of social media among journalists. Unique to this year's study is the identification of five types of professional social media users who differ in terms of patterns of use, attitude and knowledge. These groups are: Architects, Hunters, Observers, Promoters and Sceptics. Together they are... THE SOCIAL SUSPECTS JOURNALISTS IDENTIFIED 66" GO" 5'6" 6" G0" VOTE NOW! S0" 4'6" 4'0" 3. 30" OBSERVER HUNTER SCEPTIC PROMOTER ARCHITECT 3'0" 9.8% 11.8% 18.8% 24.7% 34.9% PROFILE : ARCHITECTS -Social media thought leader PROFILE : OBSERVERS - 'Movers and shakers' in professional networks Tend to media forms -Mạinly use narrow range of social information Social media to source -Irregular content creators and contributors -Key content contributor PROFILE : HUNTERS -Large number of Twitter followers - Regularly use social media for networking and building professional relationships - Keep up-to-date profiles on social networking sites but make limited contributions as content creators -Mostly use social media for publishing and promoting their own PROFILE : SCEPTICS PROFILE : PROMOTERS Regular users of a range of social media channels -Spend the least time on social media - Almost never contribute to social media sites -Monitor discussions on social media about their own content content Negative views about usefulness and impact of social media ARE MOST LIKELY TO... Be over 45 Work for a magazine Work in a medium sized organisation. Be between 18- 27 Work in broadcast Work in a large organisation. Be over 45 Work for a magazine Work in a small organisation. Be between 28 - 45 VOTE NOW! Work online Work in a small organisation. Be between 18 - 27 Works in online/broadcast Work in a small organisation. 1428.1% of UK journalists say that they would not be able to carry out their work without social media. FULL FINDINGS http://bit.ly/SJS2012 CISION' at y casm CisionUK CisionUK