The Social Habit

The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research The Social Habit 52% Have a social media profile on 1 or more networks. 8% Use Twitter. 51% Use Facebook. 46,000,000 Americans check social media sites several times a day. 1 in 4 Follow brands, products or services. 80% Use Facebook to engage with brands. 56% → 64% Own smart phones. Update their status on a mobile device. ©Dana Córdova. Source: "The Social Habit 2011" by Edison Research