See how the Grammys nominees stack up against each other in terms of social media reach. To find out who would win the “Social Grammys,” Activ8Social analyzed the Facebook, Twitter, Instagram, and YouTube accounts of the nominees for the Best New Artist, Song of the Year, Record of the Year, and Album ...
of the Year. There’s no question that the nominees all have a substantial and influential online presence but some are shockingly stronger in some areas than others. One surprising statistic is “Thinking About You” artist, Frank Ocean, has over 1 million more followers on Twitter than he has fans on Facebook. Another interesting statistic is the fact that only 42% of the nominees have Instagram accounts.
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