Do Facebook Likes = Real World Votes?
People love predicting who is going to win an election. Sometimes it's the scientific approach of public opinion polling or friends and neighbors coming together to express their views in a local pizza poll.
During the 2011 Canadian Federal Election, the teams at Optimum PR and Dare Labs joined forces to see if party-popularity on Canada's largest social networking site can provide any insight into election results.
Here's what we found!