Social commerce still needs to clear security concern hurdles

SOCIAL COMMMMERCE SECURITY& "YOUNGER" MALE SOCIAL MEDIA USERS PLAY KEY ROLE "Younger" Male Social Media Users with Higher Household Incomes (S35K+) More "Comfortable" Giving Credit Card Information via Social Networks 2013 2014 2015 2016 Social Commerce is estimated to reach $30eiLIO 30B 25B BILLION 20B 15B 10B globally in the next five years (Booz & Co) 58 OF 85% BRANDS SHOULD. U.S. adults social media users 1 ADDRESS SECURITY CONCERNS LIKELIHOOD OF INDICATING THEY ARE AT LEAST SOMEWHAT COMFORTABLE MORE LIKELY 18-54 54+ $35K+ $35K- 49% 35% 49% 40% 50% 38% MALE FEMALE COMFORT LEVEL OF GIVING CREDIT CARD INFO ON SOCIAL MEDIA 55% 45% VS VS 51% 65% 51% 60% 50% 62% Not Comfortable At Least Somewhat Comfortable AGE GENDER HOUSEHOLD INCOME LESS LIKELY 2 ENGAGE VIA MOBILE DEVICES Amount of time spent on social media by device 50.7min 38% -56.3min of those who use mobile phones to access social media sites cite general browsing as their primary social media activity Close to a full hour per day on average Just under a full hour per day on average ESPECIALLY "BOOMER" MALES 45-54yr (53%) are significantly more likely than any other male age subgroup to cite this [18-4 (35%), 55+ (42%)] 3 ENCOURAGE OPEN RECOMMENDATION SAY IT→75% I would be more likely to purchase a product or service that a friend openly endorses (i.e., write about and/or make recommendation of) on a social media site, than one l'like' or 'follow. Social World Friends - Post 4 INVEST IN SOCIAL MEDIA PRESENCE y Follow STAY WHERE THEY PLAY & SHARE 20% 34% I would purchase products or services from my favorite brands within a social media site. My ARMANI Coca-Cola GAP I am more likely to share information about a purchase I made on a social media site with my friends than one made on a traditional e-commerce site. 74% OFFER CURRENCY ALTERNATIVES I wouldn't use virtual currency, such as Bitcoin or Facebook Credits to pay for a purchase made on a social media site. DIGITAS * Digitas defines Social Commerce as the practice of driving sales or revenue-generating transactions by leveraging the social media dynamic. Methodology. The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from January 12-16, 2012 among 2,630 U.S. adults aged 18 years and older of which 2,247 were identifiod as a social media user. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling orror can be calculated. For complete survey methodology, including weighting variables, please contact [email protected].