Social Commerce Psychology

SEND LIKE MENTION FOST POKE TWEET SOCIAL PROOE CONSISTENC PLUS NTENUETY AUTHORITY SHARE COMMENT NEM BHASHTAG FOLLOW AMAT V -SOCIAL COMMERCE- PSYCHOLOGY The thoughts that underpin social shopping work at a fundamental level that plays with our cognitive biases. Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers; here is how they are applied in social commerce. SOCIAL PROOF The Rule - WHEN UNCERTAIN, LOOK AT WHAT OTHERS ARE DOING Fig. N°01 - Psychological Reasoning - WE LOOK AT WHAT OTHERS ARE DOING OR HAVE DONE TO RESOLVE PERSONAL INSECURITY WHEN MAKING A DECISION. I don't know, ask your Twitter followers. Social Should I buy| this coat? 81% Commerce Example ASK FOR ADVICE FROM FRIENDS & OF CONSUMERS RECEIVE ADVICE FAMILY ABOUT THE DECISION. from friends & family relating to a product: purchase through a social networking site AUTHORITY - The Rule - AUTHORITY RULES Fig. N°02 - Psychological Reasoning SPECIALISTS' FINDINGS ARE HIGHLY REGARDED DUE TO THEIR EXPERTISE & AUTHORITY. Social Commerce Example 77% RESEARCH ONLINE PRODUCT REVIEWS OF ONLINESSHOPPERS USE REVIEWS ON BLOGS, YOUTUBE, TWITTER OR FACEBOOK. అ to make a purchase decision SCARCITY - The Rule - LESS IS MORE Fig. N°03 Psychological Reasoning WE INSTINCTIVELY ASSIGN GREATER VALUE TO RESOURCES AS THEY BECOME LESS AVAILABLE DUE TO FEAR OF POTENTIAL LOSS. Social Commerce 77% Exclusive Facebook Example SALE OF PEOPLE LIKE GETTING EXCLUSIVE OFFERS BECOME A MEMBER LIMITED TIME ONLY! TO RECEIVE EXCLUSIVE DEALS. that they can redeem via Facebook LIKE The Rule - FOLLOW THOSE YOU LIKE Fig. N°04 - Psychological Reasoning ~ WE EMULATE & AGREE WITH PEOPLE WE LIKE, ADMIRE & FIND ATTRACTIVE BECAUSE IT HELPS BUILD SOCIAL BONDS & TRUST. - Almost - Social 50% Commerce Example OF SHOPPERS HAVE MADE A PURCHASE SPREAD DEALS, TRENDS & REVIEWS FROM based on a THOSE YOU TRUST recommendation TO YOUR OWN NETWORK. through a social media network లా CONSISTENCY The Rule - 4. 5. Fig. N°05 STAY CONSISTENT - Psychological Reasoning WHEN FACED WITH UNCERTAINTY, WE PREFER OPTIONS THAT ARE CONSISTENT WITH OUR BELIEFS & PAST BEHAVIOR. Social Commerce Trusted Brand | $150 Unknown Brand | $70 Example Buy Now! Buy Now! PURCHASES MADE FROM BRANDS YOU TRUST REINFORCE YOUR FUTURE SHOPPING PATTERNS. 62% OF ONLINE SHOPPERS ARE BRAND LOYAL due to online satisfaction RECIPROCITY - The Rule - PAY IT FORWARD Fig. N°06 - Psychological Reasoning WE HAVE AN INNATE DESIRE TO REPAY FAVORS IN ORDER TO MAINTAIN SOCIAL FAIRNESS WHETHER THOSE FAVORS WERE INVITED OR NOT. Did you hear about the s ale on Facebook? No, thanks త for the tip! Social Commerce Example SHARE UPDATES AND EXCLUSIVE Every month, over DEALS YOU HAVE RECEIVED WITH 25,000,000,000 YOUR NETWORK. PIECES OF CONTENT ARE SHARED ON FACEBOOK -SOCIAL COMMERCE- TAKEAWAY SOCIAL COMMERCE HELPS SHOPPERS MAKE SMART & SAVVY PURCHASES; IN RETURN, RETAILERS ARE ABLE TO LISTEN & IMPLEMENT CHANGES IN ORDER TO PROVIDE A TAILORED PRODUCT & SHOPPING EXPERIENCE. SOURCES: SOCIALCOMMERCETODAY.COM | BLOG.SQUEAKYWHEELMEDIA.COM | INTERBRANDDESIGNFORUM.COM Brought to you by TabJuice.com RECIPROCITY SCARCITY