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Social Calls-to-Action Work

Social Calls-to-Action Work Social Calls-to-Action Work on Blogs Using a dataset of just over 50,000 blog posts I analyzed posts that contained three social calls-to-action, the words "comment," "link," and "share."I found that posts including those words tended to get more comments, views and links than those posts that did not. The Word “Comment" 2% With Without 1% 0% -1% -2% -3% Comments Links Views The Word "Link" 1.5% With Without 0.5% -0.5% -1.5% * Comments Links Views The Word “Share" 6% With Without 4% 2% 0% -2% 6 -4% Comments Links Views Social Calls-to-Action Work on Twitter Using a dataset of millions of tweets, I found that the phrases "please retweet," and "please rt" led to more retweets. I also found several other powerful calls-to-action, including "please help," "spread" and "visit." % of Tweets ReTweeted Please ReTweet Please RT Neither % Diff. ReTweets-per-Follower from Avg. Please Help Please ReTweet Please RT Please ReTweet Spread Visit Social Calls-to-Action Work on Facebook I collected all the posts on the top 10,000 most-liked Facebook pages and compared posts that contained the words "like," "comment," and “share." I found that posts that included a call-to-action got more of the specific action they mentioned. The Word "Like" 0.4% With Without 0.2% 0.0% Likes Comments Shares The Word "Comment" 0.2% With Without 0.1% 0.0% Likes Comments Shares The Word "Share" 0.30% With Without 0.15% 0.00% Likes Comments Shares By DanZarrella of HubSpot % Diff from Site Avg. % Diff from Site Avg. % Diff from Site Avg. Action-per-Fan Action-per-Fan Action-per-Fan

Social Calls-to-Action Work

shared by amvlad on Jun 02
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Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we...

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Dan Zarrella

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Social Media
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