The Social Bowl

THE SOCIAL BOWL A PLAY-BY-PLAY OF SOCIAL MEDIA IN SUPER BOWL XLVII HASHTAGS Hashtags showed up in more than 50% of Super Bowl commercials -more than ever before * HASHTAG HAIL MARY * 45 COMMERCIALS WITH #AMERICAISBEAUTIFUL HASHTAGS TM PEPSICO LONGEST HASHTAG 32 Used #PepCity to connect social conversations SLOGANS USED IN A HASHTAG 18 surrounding their events in NYC at Bryant Park and Times Square's Super Bowl Boulevard BRAND NAMES USED IN A HASHTAG SHORTEST HASHTAG SOCIAL PROMOTIONS TM DORITOS ESURANCE MVPS A global online audience The auto insurance selected one of the two user- generated commercials that aired during the game as part of the company's annual ad contest. provider created a huge buzz by shifting dollars from traditional ads to social. The company opted for a John Krasinski- The creators of the spot with the highest hosted postgame spot and passed Ad Meter score will be sent to the set of on the $1.5M savings to the winner of Marvel's The Avengers: Age of Ultron the #EsuranceSave30 Twitter contest SOCIAL LAYER RADIOSHACK 2ND SCREEN TOUCHDOWN НСП The massive retailer let viewers with Samsung smart TVs use their remote controls to interact with the commercial and purchase 47 (OF 81) COMMERCIALS The electronics franchise amplified their self-deprecating, '80s-themed commercial with a multi-prize hashtag contest DISPLAYED SOCIAL MEDIA CTAS from David Beckham's underwear line SOCIAL NETWORKS TWITTER TOP 3 FACEBOOK TOP 3 TRENDING COMMERCIAL TRENDING ADVERTISERS HASHTAGS #hugfest GoldieBlox" You Tube #saluteahero Maserati" 14 TOTAL MENTIONS Bob Dylan for Chrysler" #bestbuds offerpops + Beutler Ink DATA FROM HASHTAGS.ORG. RESEARCH AND DESIGN CARRIED INTO THE ENDZONE BY