Social Behavior: The BIG GAME — A Study with SurveyMonkey

SOCIAL BEHAVIOR ( THE BIG GAME ) WHAT ABOUT SEARCH PRIVACY? 75% OBJECT TO SHARING PRIVATE SEARCH DATA ONLY 12% OF USERS ARE INFLUENCED BY LIKES AND +1s 50% OF USERS DON'T CARE ABOUT IMAGES IN SEARCH RESULTS SO LET'S TALK SOCIAL NETWORKS A: WHAT AGE DEMOGRAPHIC MAKES UP EACH SOCIAL NETWORK? 18-29 60% of Github 85% of Orkut 70% of DeviantArt 60% of Reddit FACEBOOK IS NOT PREFERRED BY USERS UNDER 30 30+ in in in 65% of Facebook 55% of Twitter 65% of Pinterest 80% of LinkedIn in POPULAR SOCIAL NETWORKS ARE MOSTLY 30+ USERS DO USERS PREFER SHARING THROUGH FACEBOOK OR EMAIL? 75% OF OLDER USERS SHARE USING EMAIL (AGES 45+ ) 50% OF MIDDLE AGED USERS SHARE USING FACEBOOK 60% OF YOUNG USERS SHARE USING FACEBOOK (AGES 30 - 44) (AGES 18 - 29) 70% OF PEOPLE DON'T USE facr sook. FACEBOOK SEARCH HOW MUCH TIME IS SPENT ON SOCIAL NETWORKS? FROM 2011-2012 f TIME TIME SPENT ON SOCIAL MEDIA HAS INCREASED BY ROUGHLY $4% 30 8+ TIME 180% BILLION MINUTES P TIME 1 1000% (OR 37%) SOURCES: Survey Monkey Audience Experian Google Analytics Nielson www.iacquire.com Search is our CRAFT Pingdom Pew Internet SurveyMonkey Massmailsoftware.com