Social Ad Spending To Grow to $11 Billion By 2017
Let's take a look at today's landscape.
Why use social ads?
Social ads have 55% higher recall than non-social ads.
Social advertising media spend increases year over year:
2012 $4.7 billion
2013 $6.1 billion
Projected 2014 $7.1 billion
Projected 2015 $8.4 billion
Projected 2016 $9.7 billion
Projected 2017 $11.0 billion
For the price of Super Bowl ad ($4M), a brand could buy a promoted trend on Twitter every day for almost three weeks.
71% of agencies said they ran social media ads in conjunction with other online advertising.
41% of agencies said they ran social media ads in conjunction with offline advertising efforts.
34% of marketers have generated leads using Twitter.
Social networks own the mobile ad market
Twitter mobile users are 53% more likely to recall seeing an ad on Twitter than the average user.
Facebook is expected to make nearly $1 billion from mobile ad revenue in 2013.
Mobile Display Ad Share of the Market
Who are you advertising to?
The most targeted people in the USA:
Male 30 years-old
Female 45 years-old
The top 10 targeted countries:
1 United States
2 United Kingdom
Social.com customers have managed more than 500,000 campaigns, run by marketers in 45 countries, targeting 196 total countries
Scale: In FY13, Social.com crossed the one trillion impressions served milestone. In March 2013, Social.com monitored and optimized more thann 2.5 Billion impressions daily.
Growth: The number of impressions monitored and optimized per day by Social.com doubled in FY13.
Mobile: Mobile Ad spending on Social.com increased by 6X from September 2012 to February 2013.
How the Social Ad Moves
Ad Management Platform
"Social Ads reach the audience in which you've invested a lot of money and time into nurturing. You can see which audiences you are engaging the most, so you can ensure that your ads are being brought correctly and you're actually growing your fan base based on true data."
-Peter Goodman, VP, Salesforce Marketing Cloud
Social.com is the most powerful but intuitive social advertising application. It significantly improves campaign management efficiency and campaign performance, which ultimately helps you get a greater return from your advertising dollars. Unlike many other ad management applications, Social.com was built from the start to be a self-service application. It's the most effective and usable social ad management application available.
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