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The Social Advertising Landscape

Social Ad Spending To Grow to $11 Billion By 2017



Let's take a look at today's landscape.



Why use social ads?

Social ads have 55% higher recall than non-social ads.



Social advertising media spend increases year over year:

2012 $4.7 billion

2013 $6.1 billion

Projected 2014 $7.1 billion

Projected 2015 $8.4 billion

Projected 2016 $9.7 billion

Projected 2017 $11.0 billion



The cost?

For the price of Super Bowl ad ($4M), a brand could buy a promoted trend on Twitter every day for almost three weeks.



71% of agencies said they ran social media ads in conjunction with other online advertising.

41% of agencies said they ran social media ads in conjunction with offline advertising efforts.

34% of marketers have generated leads using Twitter.



Social networks own the mobile ad market

Twitter mobile users are 53% more likely to recall seeing an ad on Twitter than the average user.

Facebook is expected to make nearly $1 billion from mobile ad revenue in 2013.



Mobile Display Ad Share of the Market



Facebook 29%

Google 20%

Pandora 11%

Twitter 6%

Apple 6%

Other 26%



Who are you advertising to?

The most targeted people in the USA:

Male 30 years-old

Female 45 years-old



The top 10 targeted countries:

1 United States

2 United Kingdom

3 France

4 Germany

5 Australia

6 Canada

7 Austria

8 Spain

9 Netherlands

10 Turkey



Social.com customers have managed more than 500,000 campaigns, run by marketers in 45 countries, targeting 196 total countries



Scale: In FY13, Social.com crossed the one trillion impressions served milestone. In March 2013, Social.com monitored and optimized more thann 2.5 Billion impressions daily.



Growth: The number of impressions monitored and optimized per day by Social.com doubled in FY13.



Mobile: Mobile Ad spending on Social.com increased by 6X from September 2012 to February 2013.



How the Social Ad Moves

Brands/Agencies

Ad Management Platform

Networks

Consumer



"Social Ads reach the audience in which you've invested a lot of money and time into nurturing. You can see which audiences you are engaging the most, so you can ensure that your ads are being brought correctly and you're actually growing your fan base based on true data."

-Peter Goodman, VP, Salesforce Marketing Cloud



Social.com is the most powerful but intuitive social advertising application. It significantly improves campaign management efficiency and campaign performance, which ultimately helps you get a greater return from your advertising dollars. Unlike many other ad management applications, Social.com was built from the start to be a self-service application. It's the most effective and usable social ad management application available.

The Social Advertising Landscape

shared by amandanelson13 on May 01, 2013 in Social Media

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The media landscape is changing and social advertising is playing a bigger role now more than ever before. Learn the latest on the social ad space in order to make the right decisions for your media buys.
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