Social Ads Guide for Facebook

Socials Ads Guide for Facebook A QUICK GUIDE TO THE MOST-USED FACEBOOKS ADS AT RAIDIOUS Information taken from www.facebook.com/business/ads-guide. Starting with the basics: there are three different ad placements. DESKTOP NEWS FEED RIGHT COLUMN MOBILE NEWS FEED Includes: Includes: Includes: - Images/Videos - Text - Social Information - Business Name - Social Information - Business Name - Text - Images/Videos - Call to Action - Text - Images/Videos - Call to Action Clicks to Website: Links Send people to important sections of your website. USE THESE GENERAL GUIDELINES so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for individual ad placement. IMAGE SIZE: 1,200 x 628 pixels IMAGE RATIO: 1.9:1 TEXT: 90 characters HEADLINE: 25 characters LINK DESCRIPTION: 30 characters Your image may not include more than 20% TEXT. Page Name Sponsored - • Like Page Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Page Name Sponsored - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod 470 px 560 px Headlline Headline Lorem ipsum dolor sit amet, consectetur adip. 254 px Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. www.yourwebsite.com Headline 33 Likes · 4 Comments www.YOURWEBSITE.COM www.yourwebsite.com Lorem ipsum dolor sit amet, consectetur adipiscing Like - Comment - Share - • 33 •4 0 6 • Like • Comment • Share elit, sed do eiuamod tempor incididunt MOBILE NEWS FEED On mobile devices with a screen size of 1,136 x 640 pixels: DESKTOP NEWS FEED RIGHT COLUMN Image: 470 x 246 pixels Image: 254 x 133 pixels Text: 500 characters Text: 90 characters Image: 560 x 292 pixels Headline: 1-2 lines (depending on length) Headline: 25 characters Text: 110 characters Link description: 2-3 lines Headline: 1-2 lines (depending on length) Link description: 1 line Clicks to Website: Multiple Products Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. USE THESE GENERAL GUIDELINES → so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for each ad placement. IMAGE SIZE: 600 x 600 pixels IMAGE RATIO: 1:1 TEXT: 90 characters HEADLINE: 25 characters LINK DESCRIPTION: 30 characters Your image may not include more than 20% TEXT. Page Name Sponsored · O Page Name Sponsored - . Lorem ipsum dolor sit amet, consectetur elit, sed do eiusmod adipiscing tempor incididunt ut Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. labore. 460 px 200 px Text Text Text Text Text $20 $20 $20 $20 $20 33 Likęs • 4 Comments Like · Comment · Share · 33 • Like • Comment • Share DESKTOP NEWS FEED MOBILE NEWS FEED On mobile devices with a screen size of 1,136 x 640 pixels: Image: 200 x 200 pixels Text: 500 characters Image: 460 x 460 pixels Headline: 1-2 lines (depending on length) Text: 120 characters Link description: 1 lines Headline: 1-2 lines (depending on length) Link description: 1 line Page Post Engagement: Photo Boost your post to reach more people and generate more engagement, such as likes, comments and shares. USE THESE GENERAL GUIDELINES → so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for each ad placement. NEWS FEED IMAGE SIZE: 1,200 x 900 pixels NEWS FEED IMAGE RATIO: 4:3 RIGHT COLUMN IMAGE SIZE: 254 x 133 pixels RIGHT COLUMN IMAGE RATIO: 1.9:1 TEXT: 90 characters Your image may not include more than 20% TEXT. Page Name Sponsored - . • Like Page Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmodtempor incididunt ut labore et dolore magna aliqua ut enim ad. Page Name Sponsored - e Lorem ipsum dolor sit amet, consectętur ali- qua adipiscing elit, sed do eiusmod aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco. 254 px 626 px 470 px Page Name Lorem ipaum dolor sit amet, consectetur adipiacing elit, sed do eiuamod tempor incididunt ut labore et 33 Likes • 4 Comments dolore magna aliqua. Like - Comment - Share - • 33 0 4 0 6 • Like • Comment • Share Like Page MOBILE NEWS FEED On mobile devices with a screen size of 1,136 x 640 pixels: DESKTOP NEWS FEED RIGHT COLUMN Image: Up to 470 pixels wide, 470 pixels tall| Image: 254 x 133 pixels Text: 500 characters Text: 90 characters Image: Up to 626 pixels wide, 840 pixels tall Text: 110 characters Page Post Engagement: Video Boost your post to reach more people and generate more engagement, such as video views. THUMBNAIL IMAGE SIZE: 1,200 x 675 pixels USE THESE GENERAL GUIDELINES → so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for each ad placement. (shows on your ad when the video is not playing) VIDEO: 1,080 pixels RATIO: 16:9 FILE SIZE: 1GB maximum LENGTH: 20 minutes maximum TEXT: 90 characters Your thumbnail image may not include more than 20% TEXT. Page Name O Like Page Sponsored - Page Name Sponsored - . Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. Lorem ipsum dolor sit amet, consectetur aliqua adipiscing elit, sed do eiusmod aliqua. 470 px 560 px 254 px Page Name Lorem ipaum dolor sit amet, consectetur adipiacing 33 Likes • 4 Comments elit, sed do eiuamod tempor incididunt Like - Comment - Share - • 33 0 4 0 6 • Like • Comment • Share Like Page MOBILE NEWS FEED On mobile devices with a screen size of 640 x 1,136 pixels: DESKTOP NEWS FEED RIGHT COLUMN Image: 470 x 246 pixels Image: 254 x 143 pixels Text: 500 characters Text: 90 characters Image: 560 x 315 pixels Headline: 25 characters Text: 110 characters Page Post Engagement: Text Boost your post to reach more people and generate more engagement, such as likes, comments and shares. TEXT: 500 characters Page Name Sponsored - e Lorem ipsum dolor sit amet, consectetur adip- • Like Page Page Name Sponsored - iscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tem- por incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu laboris nisi ut aliquip ex ea commodo conse- quat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa laborum. fugiat nulla pariatur. Like - Comment - Share - • 33 0 4 0 6 33 Likes · 4 Comments • Like • Comment • Share Page Likes Grow your audience and build more relationships with people that matter to your business. USE THESE GENERAL GUIDELINES so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for each ad placement. IMAGE SIZE: 1,200 x 444 pixels IMAGE RATIO: 2.7:1 TEXT: 90 characters Your image may not include more than 20% TEXT. Suggested Page Page Name Sponsored - 0 Suggested Page Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tem- por incididunt ut labore et dolore magna aliqua. Page Name Sponsored - • Lorem ipsum dolor sit amet, consectetur adipi- scing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 254 px 470 px 560 px Page Name Lorem ipsum dolor. Lorem ipaum dolor sit amet, consectetur adipiacing Page Name Business Type Page Namę Business Type 54,619 people like this. elit, sed do eiuamod tempor incididunt ut labore et dolore magna aliqua. • Like Page 54,619 people like this. Like Page - 54,619 people like this page MOBILE NEWS FEED On mobile devices with a screen size of 1,136 x 640 pixels: DESKTOP NEWS FEED RIGHT COLUMN Image: 470 x 174 pixels Page name: 1 line Text: 90 characters Image: 254 x 94 pixels Image: 560 x 208 pixels Page category: Up to 1 line of your Page category may be shown Text: 90 characters Text: 110 characters Headline: 25 characters Page category: Up to 1 line of your Page category may be shown Video Views Use video to share a story with new audiences. USE THESE GENERAL GUIDELINES → so you won't have to worry about designing for each ad placement. Below you'll find the guidelines for each ad placement. THUMBNAIL IMAGE SIZE: 1,200 x 675 pixels (shows on your ad when the video is not playing) VIDEO: 1,080 pixels RATIO: 16:9 FILE SIZE: 1GB maximum LENGTH: 20 minutes maximum TEXT: 90 characters Your thumbnail image may not include more than 20% TEXT. Page Name Sponsored - • Like Page Page Name Sponsored - 0 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. Lorem ipsum dolor sit amet, consectetur aliqua adipiscing elit, sed do eiusmod aliqua. 560 px 254 px 470 px Page Name Lorem ipeum dolor sit amet, consectetur adipiacing 33 Likęs • 4 Comments elit, sed do eiuamod tempor incididunt Like · Comment - Share - • 33 •4 • 6 • Like • Comment • Share Like Page MOBILE NEWS FEED On mobile devices with a screen size of 640 x 1,136 pixels: Image: 560 pixels wide DESKTOP NEWS FEED RIGHT COLUMN Image: 470 pixels wide Image: 254 x 143 pixels Text: 500 characters Text: 90 characters Headline: 25 characters Text: 110 characters NEED HELP WITH YOUR DISTRIBUTION STRATEGY? raidious Contact Raidious to see how to push your reach goals to the next level. www. raidious.com 200 px 246 px 470 px xd p92 174 px xd eei 143 px xd Sk.