Soasta - Website and Mobile App Survey 2013

SOASTA WEBSITE AND MOBILE APP SURVEY 2013 2,046 Americans over Age 18 questioned THE MOST IMPORTANT THING ABOUT A WEBSITE OR APP: TO WORK WHENEVER THEY NEED IT 72% FAST AND NO WAIT TIME PERFORM AS EXPECTED DO NOT CRASH PROVIDE TRUSTWORTHY RESULTS U FUN TO USE ASSOCIATE NEGATIVE FEELINGS WITH: 88% BRANDS WITH POORLY PERFORMING WEBSITES AND MOBILE APPS ( almost 9/10 ) 83% NEGATIVE REACTION WHEN A WEBSITE IS TOO SLOW FEELINGS ABOUT A BRAND WITH A POORLY m PERFORMING WEBSITE OR APP: 66% 61% 17% Il% 1l% ANNOYANCE FRUSTRATION DISTRUST ANGER DISRESPECT THOSE WHO REACT NEGATIVELY TO A SLOW WEBSITE OR APP : Blame their device, network, or something else Think the site was hacked Visit another website 62% 64% 59% Visit a competitor website Visit another website 32% 28% 27% 25% 18% 13% Not visit that page again I would blame their device or network Not trust the website would blame their device or network Presented by : SOASTA www.soasta.com %29 %ES %Sh %8E