A snapshot of the UK’s digital landscape

Digital in 2013 A Snapshot of the UK's Digital Landscape Use of the internet is on the rise across all age groups. 67% 16-24 7.18 million internet users OF ADULTS USE A are 16 to 24 years old уеаrs old COMPUTER EVERY DAY 55-64 86,000 internet users are 55-64 years old years old 21million 19million 48 million internet users in 80% 77% the UK of households in the UK had internet of households had internet access in 2011 access in 2012 10 1% 6% 9 8% of total retail 8 expenditure in 2012 was online (compared to 2.3% in 2004) Fixed Broadband 7 | Dial-up 6 8% 5 Other 4 93% 2.3% 93% of internet users in the UK had a fixed 2004 2012 broadband connection in 2012 Year 1Billion! INCREASE IN 90% 10% SALES THROUGH INTERNET SEARCHES MOBILE IN THE DONE IN THE UK 90% of all search clicks are now generated by organic search results, while the remaining 10% come from paid links LAST TWO YEARS EVERY FORTNIGHT. BY 2015, IT WILL JUST TAKE OVER 9 DAYS. SEARCH BEHAVIOUR VALUE OF ONE FACEBOOK FAN ttttttttt 50% 34% 15% In 2011 50% of searches contained just 1-2 words, 2011 34% contained 3-4 words and just 15% contained 5 or more words. In 2012, we saw a shift to longer keyword searches with 49% containing 1-2 words, 35% containing 3-4 words and 16% 49% 35% 16% You can expect 20 Additional Website Visits Per New Facebook Fan. 2012 containing 5 or more words. 12% 23% 4.8 Billion! of all internet traffic is now generated by Social Media. people out of 7 Billion on the planet have a mobile phone, whilst only 4.2 Billion own a toothbrush. of time spent online is spent on social networking sites. By 2015, Smart phones will 80% overtake PCs as the most common Web of all handsets sold in the UK will be smart phones. access device worldwide this year. SOURCES COMPILED & DESIGNED BY My Social Aģency Experian - Experian reveals its predictions for digital marketing trends in 2013 http://www.experian.com/ Office for National Statistics - Internet Access - Households and Individuals, 2012 http://www.ons.gov.uk/ Verdict/Datamonitor - UK Remote Shopping 2011 http://www.datamonitor.com/ www.mysocialagency.com 500% Digital in 2013 A Snapshot of the UK's Digital Landscape Use of the internet is on the rise across all age groups. 67% 16-24 7.18 million internet users OF ADULTS USE A are 16 to 24 years old уеаrs old COMPUTER EVERY DAY 55-64 86,000 internet users are 55-64 years old years old 21million 19million 48 million internet users in 80% 77% the UK of households in the UK had internet of households had internet access in 2011 access in 2012 10 1% 6% 9 8% of total retail 8 expenditure in 2012 was online (compared to 2.3% in 2004) Fixed Broadband 7 | Dial-up 6 8% 5 Other 4 93% 2.3% 93% of internet users in the UK had a fixed 2004 2012 broadband connection in 2012 Year 1Billion! INCREASE IN 90% 10% SALES THROUGH INTERNET SEARCHES MOBILE IN THE DONE IN THE UK 90% of all search clicks are now generated by organic search results, while the remaining 10% come from paid links LAST TWO YEARS EVERY FORTNIGHT. BY 2015, IT WILL JUST TAKE OVER 9 DAYS. SEARCH BEHAVIOUR VALUE OF ONE FACEBOOK FAN ttttttttt 50% 34% 15% In 2011 50% of searches contained just 1-2 words, 2011 34% contained 3-4 words and just 15% contained 5 or more words. In 2012, we saw a shift to longer keyword searches with 49% containing 1-2 words, 35% containing 3-4 words and 16% 49% 35% 16% You can expect 20 Additional Website Visits Per New Facebook Fan. 2012 containing 5 or more words. 12% 23% 4.8 Billion! of all internet traffic is now generated by Social Media. people out of 7 Billion on the planet have a mobile phone, whilst only 4.2 Billion own a toothbrush. of time spent online is spent on social networking sites. By 2015, Smart phones will 80% overtake PCs as the most common Web of all handsets sold in the UK will be smart phones. access device worldwide this year. SOURCES COMPILED & DESIGNED BY My Social Aģency Experian - Experian reveals its predictions for digital marketing trends in 2013 http://www.experian.com/ Office for National Statistics - Internet Access - Households and Individuals, 2012 http://www.ons.gov.uk/ Verdict/Datamonitor - UK Remote Shopping 2011 http://www.datamonitor.com/ www.mysocialagency.com 500%