2012 was a fantastic year of celebration for Britain, from the pomp and pageantry of the Queen’s Jubilee, to the life and soul of the London Olympics and the remarkable double firsts for Messrs Wiggins and Murray on two wheels and tennis court respectively. In fact, if you ignore the ongoing kerfuffle on the continent and the malaise of the markets, the ‘oh so’ British ‘keep calm and carry on’ mantra wasn’t even dampened by the wettest summer on record.
To celebrate this slightly soggy bounty of Britishness, Ipsos Marketing took the typically un-British step of creating an edition of our newsletter in recognition (although we’re slightly uncomfortable talking about it). The publication regularly provides a collection of thought pieces on themes relevant to our times, and the trends that affect brands, businesses and the world we live in.
The following series of graphics were included to illustrate an Ipsos MORI study on the nation’s thoughts as part of this, and provide an intriguing snapshot of Britain in 2012; from what invention we’re most proud of, to our favourite sip and tipple.
©Ipsos MORI 2012. Research based on nationally representative Ipsos MORI samples of 1,000-2,000 across GB during 2011 and 2012.