Snapchat Marketing for Small Businesses

Snapchat Why Your Small Business Should Pay Attention What is Snapchat? Created in 2011, Snapchat is an app that allows users to create "snaps", which can be photos or short videos. These snaps can be sent to a user's friends or added to a "story", which is a collection of photo and/or video-based snaps that live for any followers to see for 24 hours from posting time. With Snapchat a user can: A Add Text to photos Play a snap backwards I Geotag their snap Add emojis Draw on their snap Fast forward a snap Add stickers (who doesn't like stickers?) Use a "faces" filter to change/swap your face Snapchat The Millennials' Social Network 100 Daily users on Snapchat Σ υ million 四 400 77% million 25-30 of college students use # of minutes Snaps are created everyday average user spends daily Snapchat 7 billion | daily video views 60% of users are ages 13-34 $16 billion Snapchat's current worth - HOW TO USE Snapchat TO MARKET YOUR SMALL BUSINESS TO MILLENNIALS 1. Coupons or Giveaways Some businesses run giveaways and contests through their Snapchat accounts. This offers a great way for current and potential customer bases to get excited about the brand and share their own stories. 2. Behind the Scenes Another great opportunity to engage (for free) with your customers is by posting behind the scenes footage about your business. Take them somewhere they would not normally have access to! 3. Sneak Previews 6 Snapchat can also be used as a hype tool for an upcoming product, service or event - as if there is anything more Millennial than that! Use snaps to countdown to a new product release! 4. Tive Event Coverage W Live events are hugely popular on Snapchat, whether planned (Coachella) or unplanned (Snowmageddon). A small business could snap its own event or engage in one happening down the street! 5. Have Fun! O A business could also use Snapchat for its initial purpose- to have fun! Engage with your followers by encouraging them to share a doodle, replying to them with a personalized snap & much more! Follow us on Snapchat! @provenjobs Sources: http://expandedramblings.com/index.php/snapchat-statistics/ http://venturebeat.com/2015/05/26/snapchat-has-100m-daily-users-65-of-whom-upload-photos/ http://recode.net/2016/02/29/snapchat-users-now-watch-eight-billion-videos-per-day/ http://www.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3 http://www.techtimes.com/articles/144789/20160328/average-snapchat-user-spends-25-30-minutes- per-day-60-percent-create-new-content.htm http://mashable.com/2014/02/24/snapchat-study-college-students/ http://www.theverge.com/2015/5/26/8659867/snapchat-advertising-ads-business-evan-spiegel http://expandedramblings.com/index.php/snapchat-statistics/ http://fortune.com/2016/01/12/snapchat-facebook-video-views/ http://www.technewstoday.com/29170-snapchats-existence-threatens-facebooks-dominance/ http://www.mysanantonio.com/business/fool/article/Facebook-Goes-on-the-Offensive-Against- Snapchat-6895276.php http://recode.net/2016/02/29/snapchat-hires-exec-who-ran-facebooks-ad-network/ http://www.digitaltrends.com/social-media/snapchat-seven-billion-video-views/ https://blog.kissmetrics.com/how-brands-can-use-snapchat/ https://www.garyvaynerchuk.com/the-snap-generation-a-guide-to-snapchats-history/ http://blog.proven.com/snapchat-marketing Proven.