The SmartVideo Index: In Brief - Part 3

SundaySky THE SMARTVIDEO INDEX: IN BRIEF - PART 3 MAY 2013 SundaySky generates five SmartVideos every second in support of some of the world's largest brands' customer acquisition and engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. THE SMARTVIDEO INDEX ANALYZES 40 38 2. PROGRAMS BRANDS INDUSTRIES AXES ENGAGEMENT & PERFORMANCE CUSTOMER ACQUISITION VS. CUSTOMER ENGAGEMENT CUSTOMER ACQUISITION PROGRAMS Customer acquisition programs, such as pre-roll ads and on-site product videos, typically support the consideration and intent stages of the consumer journey. Such programs aim to drive conversion and revenue while boosting brand engagement. BRANDS USING SMARTVIDEO ADVERTISING FOR CUSTOMER ACQUISITION REALIZE THESE RESULTS: 9% LIFT IN RETURNING VISITORS 8% LIFT IN ONLINE ORDERS 7% IN ONLINE REVENUE MORE THAN 9X RETURN ON AD SPEND LIFT 24 5,000 HOURS OF ENGAGEMENT FOR EVERY 1 MILLION IMPRESSIONS 200 DAYS OF BRAND IMPACT WITH A HIGHLY TARGETED AND RELEVANT AUDIENCE THE TAKEAWAY CMOS value video advertising for brand impact, and are now beginning to hold video advertising accountable for performance and delivering a measurable return. CUSTOMER ENGAGEMENT PROGRAMS SmartVideo solutions for customer engagement initiatives support all stages of the customer lifecycle following acquisition, such as onboarding, customer support, expansion and retention, with a focus on reducing care costs and delivering positive customer experiences. 84% OF CUSTOMERS FIND SMARTVIDEOS 24% AVERAGE CARE CALL REDUCTION HELPFUL FROM VIDEO BILLS mm 19% LIFT IN CUSTOMER CONVERSION RATE FOR RENEWAL AND RIGHT-SIZING PROGRAMS THE TAKEAWAY While CMOS are attracted to SmartVideo programs for financial impact and enhanced customer experiences, consumers are engaging with SmartVideos for the personally relevant, tailored messages, and are highly satisfied with the medium. SundaySky ) LEARN MORE AT www.sundaysky.com | [email protected] | 212.929.8111