The SmartVideo Index: In Brief - Part 1

SundaySky THE SMARTVIDEO INDEX: IN BRIEF - PART 1 MAY 2013 SundaySky generates five SmartVideos every second in support of some of the world's largest brands' customer acquisition and engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. THE SMARTVIDEO INDEX ANALYZES 40 38 PROGRAMS BRANDS INDUSTRIES AXES ENGAGEMENT & PERFORMANCE SMARTVIDEO CONSUMPTION BY THE NUMBERS 100 MILLION SMARTVIDEOS VIEWED AS OF APRIL 8, 2013 20.8 MILLION 09 SMARTVIDEOS VIEWED IN Q1 2013 2.5X THE VIEWS OC FROM LAST YEAR ...........o....0 SMARTVIDEO VIEWS PEAKED ON WEEKDAY AFTERNOONS AT .... 30,000 VIEWS PER HOUR, IN Q1 2013 O = 1 MILLION VIEWS ALMOST A QUARTER OF SMARTVIDEOS ARE VIEWED ON MOBILE DEVICES 24% 111,092 TOTAL HOURS OF BRAND ENGAGEMENT IN Q1 2013 = ALMOST 13 YEARS OF BRAND ENGAGEMENT WITH A HIGHLY TARGETED AND RELEVANT AUDIENCE SMARTVIDEO VIEW VOLUME GREW SIGNIFICANTLY ACROSS INDUSTRIES, YEAR OVER YEAR: 182% 200% 175% 156% 150% 125% 97% 100% 75% 57% 50% 25% 0% TELECOMMUNICATIONS AND TRAVEL CONTINUE TO DRIVE THE HIGHEST VIDEO ENGAGEMENT TELECOMMUNICATIONS TRAVEL (1p>) 59% 61% COMPLETION RATE COMPLETION RATE 85 seconds 79 seconds AVERAGE WATCH LENGTH AVERAGE WATCH LENGTH 9% 15% VIDEO CTA CLICK-THRU VIDEO CTA CLICK-THRU RATE RATE THE TAKEAWAY Though dynamics differ between industries, brands across industries are realizing the value of delivering one-to-one, tailored messages to customers with video. SundaySky LEARN MORE AT www.sundaysky.com | [email protected] | 212.929.8111 GROWTH % TELECOMMUNICATIONS ECOMMERCE REAL ESTATE TRAVEL