Smartphones rule as shopping tools

SMARTPHONES RULE. Nearly 100% of Americans use cell phones, and more than half a smartphone. Surprisingly, older users..including Baby Boomers...are the fastest growing segments. Retired Age 55-64 П. 92% 79% Growth in segment year over year. 57% use O Smartphones 48% use their phone to compare prices 56 use social media use Cfee 35% social media % frequently or sometimes while shopping 44% use their phone O to purchase Consumers value their time AS SHOPPING TOOLS and will change their shopping behaviors based on the technology tools available. Shopping is now a social, mobile experience. First Data. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) ©Copyright 2012 First Data Corporation