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Smartphone Usage in China – Statistics and Trends

SMARTPHONE USAGE IN CHINA STATISTICS & TRENDS Smartphone sales 73.2% account for of all mobile phones sold in China MOBILE PHONE PENETRATION BY DEVICE TYPE 66% 25% 9% Smartphone Feature Multimedia phone phone MOBILE PHONES SALES VOLUME (in millions) Smartphone Feature phone O II 77.11 O | 13.27 Q2-2013 O III | 75.28 O I| 15.26 Q1-2013 O III|||| 56.96 O I|||| 16.33 Q4-2012 A II | 38.19 O II | 28.28 Q3-2012 Q IIII|| 49.17 O I| 14.57 Q2-2012 A I | 31.17 O II | 35.97 Q1-2012 CHINESE SMARTPHONES MARKET SHARE SAMSUNG 24.5% NOKIA 14.6% 12.9% lenovo 9.1% 8.5% HUAWEI Coolpad 8.2% ZTE 7.2% hTC 5.2% Other 9.8% CHINESE SMARTPHONE MARKET SHARE BY PRICE Smartphones lower than ¥2,000 account for 75.9% of the smartphone sales market share, while those that cost over ¥4,000 account for 4.5% of the market. 4.5% o<¥2,000 75.9% >¥4,000 o Smartphone Price Range (Yuan) Over 4,000 4.5% 3,000-4,000 5.9% 2,000-3,000 13.7% 1,000-2,000 40.1% below 1,000 35.8% CHINESE SMARTPHONE MARKET SHARE BY OPERATING SYSTEM ANDROID 71.0% Other 2.3% iOS 12.9% E Windows Phone 3.6% symbian OS 10.2%0S TOP 10 SMARTPHONE APPS IN CHINA BY NUMBER OF INSTALLS iOS CIOECUD QQ QQ UC Mobile Browser WeChat WeChat 3 Sina Weibo 360 Mobile Guardian 4 Taobao Sina Weibo ( 5 UC Mobile Browser Taobao Alipay Alipay QQ Spaces QQ Mobile Browser 8. QQ Mobile Browser QQ Mobile Music 360 Mobile Helper QQ Spaces (10, Kingsoft Battery Doctor SMARTPHONE USER DEMOGRAPHICS By Age 16-24 82% 25-34 75% 35-44 63% 45-64 51% By Gender MALE 74% FEMALE 57% By Income (Yuan) <8K 8.1% 8K-30K 15% 30K-60K 15.5% 60K-100K 23.7% 100K-200K 25.1% 200K+ 12.5% The average monthly bill of a smartphone user is ¥100 (about USD 16) ¥100 MOST POPULAR SMARTPHONE USAGE ACTIVITIES 84% 75% 71% Text messaging / SMS Web Applications browsing 67% 62% 59% Social Online music Instant messaging networking 58% 43% 39% E-mail Shopping Online video ONLINE SHOPPING ACTIVITY Location-based 36% services/GPS Mobile banking 29% Barcode or 21% QR scanning NFC/Mobile wallet 14% SMARTPHONE APPS USAGE BY CATEGORY 14% 13% 12% Games Social Maps/ Navigation Networking 12% 11% 11% Weather Video/Movies News 10% 8% Productivity Banking/ Finance Shopping/Retail Compiled & designed by: GO-Globe.com Sources: http://www.iimedia.cn/1374046623396n4098.pdf http://www.chinainternetwatch.com/3479/china-mo- bile-phone-sales-q2-2013/ http://www.chinainternetwatch.com/2587/china-mobile-consumer- report-2013/#more-2587 http://www.techinasia.com/most-popular-smartphone-apps-chi- na-2013/ http://www.techinasia.com/samsung-sold-over-12-million-smart-

Smartphone Usage in China – Statistics and Trends

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Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends

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