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Smartphone Trends

Smartphone Trends Opportunities for Marketers US Smartphone Users O Millions 2010 Owned a smartphone l 3G 00 2010 60.2 2011 73.3 50% 2012 84.4 2013 93.4 2014 101.5 2015 109.5 2015 Owned a smartphone US Western Eastern Asia Japan Europe Europe Pacific Smartphone Suscribers 109 76 Worldwide 410 2015 69 Latin 63 O Millions America Middle East and Africa And the penetration of Internet Mobile in US ) - 2009 62.6 a Millions 2010 77.8 2011 91.4 2012 104.4 2013 115.1 2014 125.5 2015 135.2 The Smartphone OS Market Share RIM Others 2009 26% 6% 38% 19% 11% 2010 28% 24% 30% 11% 7% 2011 30% 28% 25% 13% 4% 2012 30% 31% 23% 13% 3% The Mobile 10% 10.3% 39.1% 40.6% Shopper Profile Heavy Non mobile users Light shoppers What are Product Marketers Doing? Non owners shoppers Аpp Use Use locations ***** based services coupons Already work with apps Plan to-in the next year Use QR codes 40% 35% 130% 21% 13% Stats from: Infographic by: eMarketer Webinar: Smart Devices: Phones, Tablets & MoreOpportunities for Marketers Feb 2011 aer icon GROWTH Smartphone Trends Opportunities for Marketers US Smartphone Users O Millions 2010 Owned a smartphone l 3G 00 2010 60.2 2011 73.3 50% 2012 84.4 2013 93.4 2014 101.5 2015 109.5 2015 Owned a smartphone US Western Eastern Asia Japan Europe Europe Pacific Smartphone Suscribers 109 76 Worldwide 410 2015 69 Latin 63 O Millions America Middle East and Africa And the penetration of Internet Mobile in US ) - 2009 62.6 a Millions 2010 77.8 2011 91.4 2012 104.4 2013 115.1 2014 125.5 2015 135.2 The Smartphone OS Market Share RIM Others 2009 26% 6% 38% 19% 11% 2010 28% 24% 30% 11% 7% 2011 30% 28% 25% 13% 4% 2012 30% 31% 23% 13% 3% The Mobile 10% 10.3% 39.1% 40.6% Shopper Profile Heavy Non mobile users Light shoppers What are Product Marketers Doing? Non owners shoppers Аpp Use Use locations ***** based services coupons Already work with apps Plan to-in the next year Use QR codes 40% 35% 130% 21% 13% Stats from: Infographic by: eMarketer Webinar: Smart Devices: Phones, Tablets & MoreOpportunities for Marketers Feb 2011 aer icon GROWTH

Smartphone Trends

shared by aericon on Jul 24
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The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant ope...

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