“ Smartphone Influence Factor “ for Retail in-Store Sales Indeed, a recent released report from Microsoft, “Mobile in the Consumer Journey,” finds that 30% of average consumers use their smartphones to compare prices during shopping for both in-store , a figure that rises to almost 71% among savvy smartphone users , while another report from Deloitte , it mentioned that Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. http://www.mobilegeolocation.com