Smartphone Foodies

BROUGHT lab TO YOU BY SMARTPHONE FOODIES Smartphone users fork over the digital dish on dining out 95% of respondents use their smartphone PRIOR to dining out. What is the PRIMARY reason you use your smartphone PRIOR to dining out? Communicate/text with others regarding dining plans 20% 19% Search for a restaurant that appeals to you View food/drink menu 18% 18% Find directions to restaurant 185% of respondents trust online reviews from fellow diners more than reviews from professionals and food sites What is the PRIMARY reason you use your smartphone WHILE dining out? 19% 18% Post a Facebook status update Check-in at a restaurant 24% Take pictures Of those searching for post-dinner plans, 13% to go after dining out Search for places nearby 70% are MALE What is the PRIMARY reason you use your smartphone AFTER dining out? 22% 22% 14% 10% Post photos Post a Facebook status update Find directions home Do not use their smartphone for any reason after dining out. FREQUENCY IMPORTANCE TIMING 23% 49% 70% Use their smartphone Consider their every time or almost every time they dine out Utilize their smartphone somewhat smartphone at or extremely important DINNER more than in their dining experience any other meal FAVORITE FOODIE APPS GGroupon/deal app camera app map appYelp OpenTable UrbanSpoon diet app OpenTable local dining app MenuPages Expense tracking app Instagram FoodSpotting SMARTPHONE TO THE RESCUE! Smartphones coming in handy at last minute.. "Went to a restaurant that was closed, and used Urbanspoon to find a new restaurant" urbanspoon "Looked up the calorie content of food before eating" “Needed to inform friends of a great Brazilian restaurant I found on Yelp at last minute- got reservations, directions, and we had a great table, food, service, and posted it with pics!" yelpes 42 For custom research studies and infographics,ab lab please contact us at [email protected]. %SI