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The Small Business Game Plan For Black Friday

SMALL BUSINESS Plan MALL 7xXXxx boogooog GAME PLAN COUPON! FOR BLACK FRIDAY 1. SCOUTING REPORT: BLACK FRIDAY In the past... 2013 Predictions The busiest Accounts for TOP ITEMS THIS YEAR 20-30% of a shopping day of the year since 2005 Gift cards business's annual revenue Apparel Toys Electronics 30% Shoppers expected to # 1 SPEND 11% MORE than last year 2. ONLINE VS. OFFLINE SHOPPING Online shoppers are expected to outspend offline shoppers by 20% 84% of shoppers accessed an online social site on Black Friday in 2012 1000 THE TOP CONTENDERS: 77% accessed Facebook 26% accessed Twitter 800 600 400 200 online offline 44% of shoppers expected to integrate online & offline shopping by purchasing online and picking up For online shopping, it's not just about Black Friday, but in-store about the whole weekend. PREDICTED SALES: Thanksgiving: $1,092,000,000 Black Friday: $1,628,000,000 Cyber Monday: $2,270,000,000 3. PLAYER PROFILE: IN-STORE, MOBILE & TABLET Mobile shopping made up 24% of Black Friday shoppers in 2012 24% Increasing 20.7% from 2011 In-store behavior Consumers shopped in-store, online and on mobile devices Of these in-store shoppers, 58% used smart phones while 41% used tablets. Even when a retailer has a brick-and-mortar location, only 30% like shopping in-store. 56% prefer to shop on the computer and 12% on mobile or tablet devices. simultaneously to get the best bargains. 58% smart phones 41 tablets 4. SMALL BUSINESS STRATEGIES DEFENSIVE PLAYS Website Optimization Content Optimization Have a responsive site or a separate mobile site to ensure your pages are user-friendly when viewed on a mobile device Highlight Black Friday promotions in a prominent place on your site Use Google Keyword Planner & Google Trends to identify top relevant keywords for the weekend and add them to your website content Make sure your web host is prepared to accommodate any traffic spikes during the Black Friday weekend WORD Allow for in-store pickup OFFENSIVE PLAYS Social Media Adjust visuals on your social channels with images of Black Friday deals Google Adwords Advertise in Google search to increase your visibility for relevant keywords during your sales Run geo-targeted ads on social sites like Facebook and Twitter Email Marketing Offer special Black Friday promotion codes to users who "Like" your page Inform customers of Black Friday promotions Join the "Small Business Saturday" Movement Offer special Black Friday discount code to past customers SHOP SMALL bixa media www.bixamedia.com $884.55 Mil. $737.95 Mil.

The Small Business Game Plan For Black Friday

shared by bixamedia on Nov 26
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As a small business, it can be somewhat of a challenge trying to compete with larger businesses who have honed in on exactly what consumers want this holiday season. This infographic will help you pre...

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