Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.