Small business content strategy
Small Business Content Strategy Types and purpose of content 2$ Relationships Audience Lead gen Generate leads through Build relationships with influencers and access Build a loyal list of followers to help share targeted content their audience content and build credibility Guest posts on your blog General blog posts Targeted blog posts D Pillar content (guides) Email auto responder or ebooks (opt in bait) Guest posts on other blogs U Interview podcast p2 Video training O Targeted pillar content 2 Daily social media sharing A Infographics & illustrations - Targeted infographics 8 Forums 2 Daily social media sharing A Webinars Blog post promotion procedure Send to social accounts Groups & forums Autoschedule using Hootsuite Post link in social media groups in in Forums Post link when allowed or update signature when not Blog submission sites Answer questions Submit post to blog communities Search for relevant questions and answer with link BLOG Google Quora BizSugar ENGAGE Additional steps for special content Schedule 'mentions' tweets that tag people mentioned in the show Illustrations and infographics sent to Pinterest and infographic directories For some osts, cold email influencers and let them know about the post /ask for contribution etc ll Measure Measure social sharing stats, web stats, revenue and more with simple charts using Informly Total invoiced FRrBoos Social Media Intuence EKLOUT 56.05 58.01 Website Visitors Google 7,914 6,246 Last Munth The Month Informly connects to your favorite cloud services informly like Xero, MailChimp, Analytics and more and shows simple charts all in one place... for free Visit inform.ly to get started
Small business content strategy
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