Aptimize has the ability to significantly decrease load times on websites. The goal is to target companies using MIcrosoft Sharepoint not Sharepoint directly. If a site is slow to load, it will needlessly cost the company a great deal of money, so.. Aptimize to the rescue! Visually, we decided to capitalize on the success of our previous Fortune 500 graphic. The goal, again, was to semi-consciously equate 'old' with 'slow' and simply show the top offenders. Aged graph paper, cut-and-paste pencil graphics, and rubber-stamped names all lend themselves to the 'old' visual cues. The tortoise really drives the 'slow' point home. We worked very closely with Jones-Dilworth to make this graphic happen