Join The Mobile Banking Revolution

Join the MOBILE BANKING Revolution! 24 24 The demand for mobile banking is steadily increasing, promising high growth rates in the coming years. Is it shaping up to be the next big thing in digital commerce? The numbers say YES! 2017 Number of Mobile Banking Clients Expected by 2017 ONE BILLION 1,000,000,000 might sound like a lot, 2013 but that's 590,000,000 actually still Analysts predict 590 MILLION mobile banking LESS THAN Mobile clients by the end 15% Mobile Subscribers of 2013 Banking Clents of worldwide mobile subscribers. MIND THE GENERATION GAP Mobile banking is most popular with clients aged 18-34. 47% 28% Millennials Generation X 22% 2% Baby Boomers Senior Citizens Although mobile banking is the most popular with Millennials, older clients are slowly expressing more interest. Baby Boomers that bank are only 6% behind younger Gen X'ers. Did You Know TECH SAVVY, MONEY SAVVY Customers are more likely to Studies Did transact on tablets and search for information on smartphones. show that: You Users with Know two or more mobile devices, like smartphones and tablets, are more likely to use mobile banking. 71.5% 58% & 16% BABY BOOMERS who Checked Paid Searched for Balance Bills ATM use mobile banking services earn an annual average of $10,000 more than 29% 47% those who don't. 85.2% WHY ADVERTISE TO THE MOBILE BANKING AUDIENCE 60% 47% 58.8% of respondents consider their mobile phones as of people find mobile banking a POSITIVE experience WOULD NOT JOIN A BANK THAT DIDN'T PROVIDE their PRIMARY DEVICE TO MOBILE SERVICES ACCESS FINANCIAL ACCOUNTS There's still plenty of room for growth, though: 1 IN 5 USERS SAY THEY DON'T KNOW ABOUT MOBILE BANKING! 1 IN 10 SAY THAT THEIR BANK DOES NOT OFFER MOBILE BANKING. Nearly 40% consider mobile advertising their primary source for learning about new bank features. Take advantage of the mobile banking revolution. Contact Greystripe to learn how mobile advertising can reach this audience. Visit Greystripe.com or call us at (415) 644-1702 today. GREYSTRİPE SMARTER MOBILE ADVERTISING f facebook.com/greystripemobile twitter.com/greystripe Sources: Greystripe Financial Survey (September to December 2012) The Impact of Mobile Banking: A Case for Mobile Marketing by Aite (April 2011) "Millennials embrace mobile banking," March 12, 2013. readingeagle.com Consumers and Mobile Financial Services, Board of Governors of the Federal Reserve System (March 2012) FINANCIAL TRANSACTIONS TABL ET VMARTPHANE