Sketchnotes: Jeremiah Owyang

JEREMIAH OWYANG untrained X employees #3ТУY2 Q&A: analysis? CRM, Omniture ladobe) SAS, Eloqua... anumber of different directions. Systeim intearators. - adobe Sociă, very bullish, iF they can act like asmall compañy. Paid, eamed owned also watch Lithium Technologies & bazaarvoice C306% Roi for vatings). New ad units, IBM Social_metrics! Soc media correlations? Social loyalty (people are loyal to each other), aamiffcations. C-suite : Novelty, fear, Potent torde THIRD TUESDAY TORONTO • MAY 14, 2012 SKetchnotes: Sacha Chua (esachac) . Livinganawesomelife.com WI advanced cohpanies prepare internaty first v180 accounts for average enterprise media 25% acive only A Social media mastly separate from restof sट/d৮ OEnlightenmenty Integrate into databases, etc. Holistic O Real-time a Predictive Predict what ustomers to do Build better products models Frequency of social media crises - exposure to poor ustomer expenence any data company stands to thes space, - Social software: Cambrian explosion: Lots of duplicate companies, VCs inverTing in clones Best-in-class will grobably conntet with cach other. -Startup? Yes, but you cin gothrough steps faster. bur résearch ficusera enterprise, but a-stiil help. Soç media age naies? ads right now. May needt restructure. Eveythim starts with tamed, - Disglosure? vendors unlikely. agencies making teshatic -Poor Auener relations Tap employees of xperim rimentigaih. Exdyin Lots Enablement bitly/atimeterSocial Emponement self-serve chatteratti (EZE help, - violdion of rogre ethical guidelines hubs employes scaling compensation) Formation Governana important Poicy strategic intemal Guidelines for scaling Social sanitation mEthode logies - Facebook fans? Loose affinity. Fncebook wants people to pay. -Product is info? utility, ee. Go upaterel: lifestule, workstyle. . Get ckents to tu stories Se banks for examples. en in. 18'% Dandelion Communications Training asset inventory Ekcellence Center of tacfic Reinforeing 10.8% Decentralired 412 bad behalior 1.4% Team eSafety Centralized Hub and spoke avg. n Holistic we're teaching them to yell at their friends. 88828888888 L. workflow Grisis Prep E Bcomm esoc s I-Sdev managr metia Social Stretegist Team Constantly getting ahead of themselves. Advanced companies manger analyst Safe 4 on their behalf cOE empourcs Consistent brsinesunits (Best Buy, Sometimes OFoundation Dralicy D Education required R88 Social media e Education - Executives Strategists/ Access Content strategist emerging role - editarials, journalits, Covam agencies. - Tools custoner Everypne access & must be trained has Social business Business units EdPponi hierarchy of needs - all employees ) istening trigea O bad good FireBell Communities Some Centre involving businessunit Centres simulatio of social Most crises : Friday afternoon media crisic ngly