Sizzle this Summer with Email Marketing!

SIZZLE THIS SUmmero WITH ELuil MARKETHNG Summer is here! It's time to tidy up your email campaigns to keep things interesting and keep your paying customers happy and engaged. July 4 7 Canada In dependan ce Day Chocolate Day Day 25 27 29 Five Begin plannin g for back to Four monthsuntil monthsuntil Christm as school sales Black Friday! Summer Em ail Marketing Tips Test! Use A/B split testing to run tests on your subject lines, from names and designs. Spruce up your autoresponders. If you're using autoresponders, take some time and go through your process with someone who has good analysis skills. Trace the route from first subscription to first purchase, and then beyond, to see what kind of auto-responses subscribers are getting. Are your emails interesting? Do they give the customer an incentive to stay? Make sure your subscribers find the whole process a pleasant experience. Talk about how your products/ services can make su m mer even better. Find a way that your products and services can improve your reader's summer camping trips, beach visits, BBQS, or other summer activities, and people will be more likely to participate in your latest promotion. TIP: Consider a Christmas in July email campaign to intrigue your customers! Make a Splash with These Subject Lines: School's Out Sale! X% off. Summer's officially here - Check out our deals SUMMER SALE! Up to 60% off – Too hot to miss! Take up to 50% off at our Red, White and Blue sale! Fire up the grill! Free 60 day trial! Make a splash this summer with these helpful tips! Summer Sale – Two for one on everything over $50. Fun Fact: July is the month where the most ice cream is sold in the USA. Americans eat about 5.5 gallons of ice cream per year on average. Email Themes Examples Summer contests and giveaways Create a summer wish list Tips and tricks for planning your summer Summer time sales and promotions Free shipping on all summer products/services Summer Promo - Thanks for being a loyal customer Extended free trial period during the month of July Waive membership fees for summer months Bundle specific products or services at a discounted rate for summer months campaigner Source: Replacement Parts, WSJ Blog EMAIL INTO REVENUE BBQ