Six Stages of Digital Transformation: An Infographic

DIGITAL TRANSFORMATION Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way. Why is it Needed ? To Transform Customer Experience Better Customer Boost Top-line growth by streamlining process and predictive marketing using digital products *** Understanding with customer behavior, segmentation based on Analytics Digitizing Customer touch points through cross channels like social media and apps (Self-service) and resolving their queries in first place Operational Processes Process Digitization with automation to improve performance Staff Enablement by making them enabled to work anytime anywhere Performance Management through transparency and insights based decision making with better communication Business models Digitally modified businesses with products/services augmentation, transforming everything Digital Digital Globalization using globally shared services. FHIL New Digital Businesses with new digital products like Nike (Fuel Bands) Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit - Brian Solis 6 Stages Digital Transformation 1 Business as Usual Organizations don't adopt the change and are in denial. The remain stagnant in terms of processes, technology, customers and business models. The legacy follows and the funnel remains the same. + SOCIAL NETWÓRK Present and Active You start considering customer experience and pays attention to it. Companies explore various channels to reach out their customers. They become conscious about mobile, social and other digital platforms. Basically Digital disruption begins. 3 Formalized Here comes the transformation phase, the collected data influences the decisions being taken at the management level. Initiatives starts taking place and they are intentional and result - oriented. It eventually creates demand for resources enabled with new technology 4 tiDea Strategic O This is the stage where it completely becomes customer centric. Different department of the organization come together based on their research, work and insights make the roadmap for the digital transformation. The funnel is restructured. -YES!- Converged Now you have the proper digital transformation framework. A dedicated expert team mentors to strategize and oversees the operations to achieve the desired business outcomes. The new organization infrastructure forms in terms of roles, expertise and processes. Innovative and Adaptive The change is embraced and it becomes a way of life. Now every part of the organization has a new eco system not just to follow but it also identifies the market trends and emerging technology. Now this transformation is a new “Business as usual". Cygnet Infotech IT is about you ----