Siri and Google Now: Your New Wingmen?

The WINGMAN GOES DIGITAL with MOBILE PERSONAL ASSISTANTS THE MOBILE PERSONAL ASSISTANT: GOING WHEREVER YOU GO, ON DEMAND 61% 75% ARE INTERESTED IN USING A HAVE THEIR MOBILE DEVICE PERSONAL ASSISTANT ON THEIR PHONE "ALWAYS ON THEM" OR AT HAND APPROXIMATELY 57% OF THOSE THAT USE THEIR PERSONAL ASSISTANT USE IT AT LEAST ONCE A DAY while 87% SAY THEY USE IT AT LEAST ONCE A WEEK 80% WANT THEIR VIRTUAL ASSISTANT TO TRAVEL WITH THEM ACROSS ALL DEVICES THE COMPARISON: MEN VS WOMEN WITH THEIR MOBILE PERSONAL ASSISTANT 66% OF MEN WOULD 71% OF WOMEN WOULD NAME THEIR MOBILE NAME THEIR MOBILE PERSONAL ASSISTANT PERSONAL ASSISTANT 57% HAVE A PERSONAL CONNECTION 60% USED FOR TEXTING AND SOCIAL MEDIA GO TEAM 33 57% SAY BEING HANDS FREE IS SAVING TIME (62%) & MULTITASKING (55%) ARE THE BIGGEST BENEFITS THE BIGGEST BENEFIT WHAT MOBILE PERSONAL ASSISTANTS ARE ACCOMPLISHING FEATURES USED MOST OFTEN 81% FIND THEIR MOBILE PERSONAL ASSISTANT 76% > GETTING DIRECTIONS USEFUL 75% > SENDING A TEXT 63% > SEARCHING THE WEB MOST OFTEN ASKED FOR 84% > DRIVING DIRECTIONS 72% > WEATHER FORECAST 61% > RESTAURANT RECOMMENDATIONS BIGGEST BENEFITS 78% > HANDS FREE 59% > SAVING TIME 48% > MULTITASKING The Nuance Virtual Assistant Study findings were fielded by independent panel research firm Research Now and responses were generated from a survey among 1,001 mobile phone owners from their online opinion panel. All respondents are between the ages of 18 to 45 and living in the continental United States. The margin of error for the survey is +/-3.1%. About Nuance Communications, Inc Nuance Communications, Inc. is a leading provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with devices and systems. Every day, millions of users and thousands of businesses experience Nuance's proven applications. Visit nuancemobilelife.com for more about mobile personal assistants Nuance, Drogon, and the Nuonce logo are trademarks or registered trodemarks of Nuance Communicotions, Inc. or its subsidiaries in the United States of America and/or other countries. All other company names or product names may be the trademarks of their respective owners NUANCE