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The Simple Science of Facebook Engagement
Facebook is still the biggest social network and high customer engagement is becoming essential to a small business’ success. Here we break down the science behind raising engagement rates, best posting times and great Facebook contests.
92% of industry professionals have acquired a customer through Facebook
Post with images receive interaction rates 39% higher than average
Short posts 80 characters or less get 23% higher interaction rates
Use emotions to get
33% higher “share rate”
33% higher “comment rate”
57% “like rate”
Asking fans to CAP THAT (writing captions of photos you post) increases comments by 5.5 times “Cap That”
25% of people who use Twitter or Facebook to complain about brands expect a response within the hour 6% expect one within 10 minutes.
Consider this: for every fan you engage, there are 34 more reachable reachable friends
Best Times To Post
Wednesday at 3 pm EST is the absolute best time
Weekdays from 1 pm to 4 pm
Worst Times to Post
Links posted after 8 pm and before 8 am is the absolute worst time.
Weekends after 4 pm
Numbers of times users check facebook daily
0 – 25%
Weights of winning words
$ off % clearance win winner giveaway
Stellar Facebook Contest Ideas
1. Run a photo contest
Pizza company Fresh Brothers runs contest using their mascot, the Slice, a giant slice of pizza. They tell fans where and when Slice will be at events, and if they snap a picture with Slice and post it, they get a gift certificate as a thank you.
2. Ask fans to share tips
Hiatus Spa runs a “Be green and Be good; Earth Month 2011” contest they asked fans to share tips on how to use less resources through this web page. The tip with the most unique comments and “like” wins three hiatus spa services.
3. Collect your fans favorite quotes
Laura Ann Allahverd is a personal life coach who asked her fans to submit their favorite quotes. The person who got the most like on their quote got a free session with Laura. She loved how people filled her Wall with inspirational posts.